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Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry. Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite. This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice? With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably. If you want a clearer understanding of how plant supply really works, this is the show.
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Signup to Generate a PitchGROWERS GONNA GROW is a business podcast hosted by Rayne Gibson, with 20 episodes on record and a Required Pod Score of 80.
Rayne Gibson hosts GROWERS GONNA GROW, a business show with 20 episodes published.
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Episode #20
BONUS EPISODE Before the official interview began (Ep.19), Neal Glatt and I had an unscripted conversation about the evolving relationship between CRMs, AI, sales training, coaching, and consulting. In this bonus session, we compare where each tool adds value, where businesses often misuse them, and why technology alone cannot replace strong leadership, clear expectations, and consistent development.
Episode #87
In this episode of Growers Gonna Grow , Rayne Gibson sits down with Neal Glatt , founder and CEO of Neal Glatt Sales and Strategy , to discuss what separates great sales managers from great salespeople. Many companies assume their top-performing salesperson is the obvious choice to lead a team. But selling and leading require different skills. Neal shares practical insights on developing sales managers instead of simply promoting top performers, creating accountability without micromanaging, building a culture of coaching, and implementing sales systems that drive consistent performance. Whether you're leading a sales team today or preparing someone for a leadership role, this episode offers actionable advice on building stronger managers and stronger organizations. Want to learn more about Rayne? Click Here! Want to learn more about Neal? Click Here!
Episode #18
In this episode of Growers Gonna Grow , Rayne Gibson sits down with Lucy Diaz , to explore one of the most overlooked parts of the green industry supply chain. While growers, contractors, and garden centers focus on sourcing, selling, and installing plants, an entire logistics network is working behind the scenes to move plant material safely and efficiently across the country. Lucy shares insight into the role racks play in plant transportation, the challenges of reverse logistics, and why asset management has become a critical part of modern nursery operations. The conversation also explores how transportation impacts costs, where breakdowns occur in the system, and what the future of plant logistics may look like. If you've ever received a shipment of plants and wondered what happens before and after that truck arrives, this episode pulls back the curtain on the infrastructure that keeps the green industry moving. Want to learn more about Rayne? Click Here! What to reach out to Lucy? Here is her email!
Episode #17
In this episode of Growers Gonna Grow , Rayne Gibson sits down with Andrew Levi , founder of PlantTagg , to discuss how technology is changing the retail garden center experience. Consumers today expect instant access to information, mobile-friendly shopping, and personalized recommendations. Andrew shares how those changing expectations are influencing the horticulture industry, why younger shoppers engage differently than previous generations, and why garden centers must rethink the customer experience to remain competitive. The conversation also explores the challenges the role of mobile technology inside the garden center, and how retailers can use digital tools to educate customers while strengthening in-store sales. Whether you're a retailer, grower, or supplier, this episode offers a look at where plant retail is heading and how businesses can prepare for what's next. Want to learn more about Rayne? Click this link! Want to learn more about PlantTagg? Click this link!
Episode #16
In this episode of Growers Gonna Grow , Rayne Gibson sits down with Chad Diller, CEO of Landscape Leadership , to discuss one of the biggest challenges facing green industry companies today: standing out. When customers can't clearly see the difference between one company and another, the conversation often comes down to price. Chad shares insights on building meaningful unique value propositions, understanding the relationship between marketing and sales, and why generating leads is only half the battle. The conversation also explores why sales teams must be trained to execute on marketing efforts, how businesses unintentionally commoditize themselves, and what it takes to create a customer experience that supports premium pricing. If you've ever wondered why some companies consistently win on balancing sales and marketing, this episode is for you.
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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