GROWERS GONNA GROW

Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry. Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite. This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice? With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably. If you want a clearer understanding of how plant supply really works, this is the show.

GROWERS GONNA GROW is a business podcast hosted by Rayne Gibson, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Rayne Gibson hosts GROWERS GONNA GROW, a business show with 19 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #87

  What Makes a Great Salesperson with Neal Glatt

  Aug 13, 202659 min

  In this episode of Growers Gonna Grow , Rayne Gibson sits down with Neal Glatt , founder and CEO of Neal Glatt Sales and Strategy , to discuss what separates great sales managers from great salespeople. Many companies assume their top-performing salesperson is the obvious choice to lead a team. But selling and leading require different skills. Neal shares practical insights on developing sales managers instead of simply promoting top performers, creating accountability without micromanaging, building a culture of coaching, and implementing sales systems that drive consistent performance. Whether you're leading a sales team today or preparing someone for a leadership role, this episode offers actionable advice on building stronger managers and stronger organizations. Want to learn more about Rayne? Click Here! Want to learn more about Neal? Click Here!

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  Episode #18

  Why Rack Your Plants with Lucy Diaz

  Aug 7, 202638 min

  In this episode of Growers Gonna Grow , Rayne Gibson sits down with Lucy Diaz , to explore one of the most overlooked parts of the green industry supply chain. While growers, contractors, and garden centers focus on sourcing, selling, and installing plants, an entire logistics network is working behind the scenes to move plant material safely and efficiently across the country. Lucy shares insight into the role racks play in plant transportation, the challenges of reverse logistics, and why asset management has become a critical part of modern nursery operations. The conversation also explores how transportation impacts costs, where breakdowns occur in the system, and what the future of plant logistics may look like. If you've ever received a shipment of plants and wondered what happens before and after that truck arrives, this episode pulls back the curtain on the infrastructure that keeps the green industry moving. Want to learn more about Rayne? Click Here! What to reach out to Lucy? Here is her email!

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  Episode #17

  Technology Meets Retail with Andrew Levi

  Aug 1, 202640 min

  In this episode of Growers Gonna Grow , Rayne Gibson sits down with Andrew Levi , founder of PlantTagg , to discuss how technology is changing the retail garden center experience. Consumers today expect instant access to information, mobile-friendly shopping, and personalized recommendations. Andrew shares how those changing expectations are influencing the horticulture industry, why younger shoppers engage differently than previous generations, and why garden centers must rethink the customer experience to remain competitive. The conversation also explores the challenges the role of mobile technology inside the garden center, and how retailers can use digital tools to educate customers while strengthening in-store sales. Whether you're a retailer, grower, or supplier, this episode offers a look at where plant retail is heading and how businesses can prepare for what's next. Want to learn more about Rayne? Click this link! Want to learn more about PlantTagg? Click this link!

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  Episode #16

  Sales vs Marketing with Chad Diller

  Jul 3, 202657 min

  In this episode of Growers Gonna Grow , Rayne Gibson sits down with Chad Diller, CEO of Landscape Leadership , to discuss one of the biggest challenges facing green industry companies today: standing out. When customers can't clearly see the difference between one company and another, the conversation often comes down to price. Chad shares insights on building meaningful unique value propositions, understanding the relationship between marketing and sales, and why generating leads is only half the battle. The conversation also explores why sales teams must be trained to execute on marketing efforts, how businesses unintentionally commoditize themselves, and what it takes to create a customer experience that supports premium pricing. If you've ever wondered why some companies consistently win on balancing sales and marketing, this episode is for you.

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  Episode #15

  Native Perennial Production with Jeremy Gruszka

  Jun 26, 202653 min

  In this episode of Growers Gonna Grow , Rayne Gibson sits down with Jeremy Gruszka of The Perennial Farm to discuss a major shifts impacting the green industry: the growing demand for native plants and the often-overlooked realities of wholesale plant fulfillment. Jeremy explores the continued rise of native plants, the increasing demand for specific species, and how government regulations and project specifications are shaping production decisions across the industry. If you've ever wondered why certain native and perennial plants are difficult to source, this episode offers a valuable look behind the scenes.

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