
Growing Up B2B
127 - Turning Around a Struggling Family Business: Insights on Leadership, Legacy, and Innovation with Dr. Lauri Union
In this episode of Growing Up B2B , your host Ed Delia speaks with Dr. Lauri Union about family entrepreneurship, leadership succession, and organizational transformation. Dr. Lauri shares her remarkable journey of becoming CEO of her family's struggling corrugated steel business at 27, growing it twelvefold over 14 years. She distinguishes family entrepreneurship from traditional family business, emphasizing leveraging broader family assets across generations. Dr. Lauri also introduces her Healthy Family Healthy Business Method, rooted in neuroscience, designed to help families thrive both relationally and professionally. Key themes include open curiosity, empowering others, and balancing tradition with innovation. Check out Dr. Lauri Union's work HERE . Connect with Dr. Lauri Union on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .

