Grown On

Grown On is a podcast for founders and operators building real growth without the noise. Each episode is a candid conversation with people who’ve actually shipped, sold, hired, and scaled. We break down the decisions behind the outcomes: positioning, distribution, systems, and leadership plus how founders build trust and demand in public (often on LinkedIn). No vanity metrics, no gimmicks, just what drives pipeline and real business results.

Grown On is a business podcast hosted by Blazel, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Blazel hosts Grown On, a business show with 8 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  How to Build a SaaS Brand Without VC Funding | Joseph Lee

  May 19, 202632 minS1

  <p>In this episode, Joseph Lee shares how he built one of the fastest-growing SaaS companies in a market where everyone keeps saying SaaS is dead. </p><p><br></p><p>From scrappy early-stage tactics to building a product-led growth engine, this conversation breaks down what actually works in modern B2B marketing and software growth.</p><p><br></p><p>Host Caitlin O. Bigelow and Joseph dive into the playbooks Superdemo used to reach 200,000+ users with a lean team. Including manually creating demos for dream customers, using programmatic SEO, building free tools with zero signup friction, and turning YouTube...

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  Episode #7

  The Distribution Engine Nobody Talks About | ft. Dave Gerhardt (Exit Five)

  May 5, 202628 minS1

  <p>What does it actually take to build a brand that people trust and follow today? In this episode, Dave Gerhardt shares his journey from working inside high growth companies to building Exit Five, a community-first business for modern marketers.</p><p><br /></p><p>The conversation explores entrepreneurship, content, and the shift happening in B2B marketing and SaaS marketing right now. We talk about the discipline required to show up consistently as a creator, why most companies struggle with workplace culture around content, and how LinkedIn growth can become a real engine for lead generation. </p><p><br /><...

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  Episode #6

  Your Content Strategy is Broken | Here's Why

  Apr 21, 202633 minS1

  <p>If your content marketing strategy still depends on clicks, organic traffic, and SEO rankings, this episode will change how you think about all three.</p><p><br /></p><p><br /></p><p>Amanda Natividad coined the term "zero click marketing" in 2022, built one of B2B marketing's most-read newsletters (60K subscribers, 40% open rate), earned a LinkedIn Top Voice badge, and is now Chief Evangelist at SparkToro, Rand Fishkin's audience research platform. </p><p><br /></p><p>Her content marketing strategy is built around one idea: create value where your audience already is, without asking them to click anywhere.</p><...

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  Episode #5

  How Air Beat Apple at the Webbys With Zero Budget | Ariel Rubin on Brand Strategy in 2026

  Apr 7, 202626 minS1

  <p>Great marketing does not start with a brief. It starts with someone willing to look a little silly.</p><p><br /></p><p>Ariel Rubin is Head of Content at Air, the creative ops platform quietly becoming one of the most talked-about brands in B2B. Before Air, he was generating 96 million impressions on Twitter for a midwest gas station chain called Kum & Go. Not a typo.</p><p><br /></p><p>In this episode, Ari breaks down what actually makes brand marketing work in 2026. Not the playbook version. The real version, where the CEO calls you from Mumbai...

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  Episode #4

  Why Being "Unprofessional" is the Ultimate Growth Hack | ft. Renée Shaw (tl;dv)

  Mar 24, 202637 minS1

  <p>Most B2B content is corporate theater. Renée Shaw blew it up with a glitter bomb.</p><p>Renée Shaw is the head of Brand and Social at tl;dv, an AI meeting assistant, and arguably the funniest person posting on LinkedIn right now. With 8.5 to 9 million impressions last year and a quarterly KPI that once included getting a cease-and-desist letter, her approach to content is the direct opposite of what most marketing teams do.</p><p>She schedules posts at 4am so she can turn her phone off before they go live. She once went to an...

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