Growth, Brands, and More is the FMCG Growth Operating System in podcast form.Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics.Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands.No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do.For more on FMCG intelligence: https://www.filibertoamati.com/For more on GOS: https://www.amati-associates.com/diagnostic/ www.f
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Booking probability
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80/100
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Growth, Brands and More is a business podcast hosted by Filiberto Amati, with 97 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Filiberto Amati hosts Growth, Brands and More, a business show with 97 episodes published.
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Growth, Brands and More
The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Jun 29, 202632 minS0
<p>What if sustainability were not about doing good or looking good? What if it were about risk management??</p><p>In this episode, Filiberto interviews sustainability professional Adam Pawelas - a sustainability veteran in food and beverages - about how sustainability has evolved over 20+ years from compliance to operational excellence, CSR, and now ESG embedded in business strategy and finance. They discuss universal sustainability practices across industries: mapping stakeholders, identifying material topics, and clarifying internal and external motivations, with leaders differentiating themselves through future-proof asset design, portfolio choices based on product footprints, responsible sourcing for scope 3 impacts, embedding sustainability...
Navigating Complexity in FMCG | Pierre-Yves Parant
Jun 15, 202637 minS2
<p>Do large organisations really understand complexity? Or do they underestimate it?</p><p>The discussion argues that operations exist to manage organisational complexity but are often overlooked unless disruptions occur, making end-to-end understanding hard in large companies. On AI, it’s described as a buzzword whose operational impact is often oversold: automation isn’t new, and effective AI requires deep process knowledge, high-quality standardised data, documentation, and governance, plus costly model building, training, and controls, making business cases difficult in FMCG operations today; however, AI pressure may accelerate data standards and enable more end-to-end supplier-to-consumer data exchange. For growth stra...
<p>Why is there a disconnect between commercial objectives and operational ability to deliver those objectives?</p><p>In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble, Diageo, and Coty, discusses why growth strategies often fail in execution due to mismatches with a company’s operating model. Parent explains end-to-end physical and data flows, highlighting how interfaces and human interpretation create instability and how the biggest tension arises when moving from design to implementation. Using RTDs as an example, he describes a structural misalignment in commercial operations timelines driven by seasonality, weather volatility, supply co...
Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
May 31, 202632 minS2
<p>Is premiumness in RTD as important across demographic segments?</p><p>How should an Aldi Private Label compete with Guinness? And what would happen if GLP-1 were available in an oral format?</p><p>The second part of the discussion between Andy and Filiberto begins with how conjoint analysis reveals which packaging, price, size, and format cues consumers use in split-second FMCG decisions, highlighting ABV as a simplified signal of value, quality, strength, and flavour intensity, and warning that label “communication architecture” can unintentionally drive choice. It contrasts cans (mainstream, larger scale, often requiring partners) with glass (more premium, nich...
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
May 24, 202625 minS2
<p>Can we model consumer choices in a timely fashion?</p><p>Shouldn’t we test product-related design choices before launching them into the market?</p><p>The episode features Andy O’Brien, FMCG & RETAIL VP at Epic Insights, discussing his FMCG background and Epic’s software-driven, decision-based research, which delivers faster insights. They emphasise the need for rapid data to support innovation, challenge assumptions, and keep pace with retailer and internal decision timelines, noting procurement and organisational volatility as barriers and arguing that better tools should reduce high new-product failure rates. The conversation presents Epic-sponsored conjoint research on alcoholic RTDs i...
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