
Episode #16
CMO Diaries: Brand Is the Moat, Inside a Rebrand, and the Future of Marketing with Leadfeeder CMO Jillian Als
<p><b>This week's episode: cool people doing cool shit at cool companies.</b></p><p>Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat.</p><p>Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing pencil out even when your average deal...

