Growth Driver

Welcome to Growth Driver. We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth. If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place. Hosted on Acast. See acast.com/privacy for more information.

Growth Driver is a business podcast hosted by Unknown Host, with 36 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Growth Driver, a business show with 36 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #33

  Beyond the Buzz: Building an AI‑First Operating Model with Paul Gottsegen

  Aug 12, 202544 minS2

  <p>It’s time to go beyond the AI-hype and dig into what it really is: an inflection point reshaping the foundations of how we work, compete, and create value. “Inflection point” is a term that gets throw around a lot, just like AI. But today we’re here to unpack it’s current trajectory, the undeniable transformation still to come, and how AI is moving from niche academic pursuit to a force that will touch every industry, role, and operating model. </p><br><p>AI is poised to create new winners and losers faster than the digital transformation wave of the 2010...

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  Episode #32

  Marketing Org Transformation: How to Build a Future-Proof Operating Model with Jen Ross

  Jun 3, 202555 minS2

  <p>How do you redesign your marketing operating model to align with modern growth strategies—without blowing up your team or budget? In this episode of Growth Driver, we dive deep into one of the most overlooked yet mission-critical challenges facing B2B marketing and revenue leaders: marketing org transformation. Host John Common and guest Jen Ross examine why even the most hard-working and well-intentioned marketing teams are falling short—not because of effort, but because their org model wasn’t built for today’s fast-changing environment. The truth? Efficient growth starts not with more tactics, but with rethinking how your tea...

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  Episode #31

  How to Go From RevOps Curious to RevOps Capable with Evan Liang

  Mar 11, 202555 minS2

  <p>The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer experience. RevOps is the unlock. Today we’re digging into how RevOps has become the critical, behind-the-scenes growth driver for today’s B2B enterprises. When executed well, it transforms disconnected technology, data, and processes into a well-orchestrated system that ensures the right signals reach the right people at the right time.</p><br><p>But implementing RevOps isn’t just about adding a new role or department—it’s about enabling your...

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  Episode #30

  From Launch to Lifetime Value: Rethinking Product Marketing with Sam Melnick

  Jan 28, 20251 hourS2

  <p>How can B2B organizations transform product marketing into a strategic driver for go-to-market success? Some companies have already cracked this code and realized that product marketing is no longer a handoff function—it’s the connective tissue aligning product, sales, marketing, and customer success. In this episode, we dig into the critical relationship between product marketing and a precise ICP, how to effectively align product offerings with customer needs, and optimize for pipeline generation–all while staying flexible to market shifts. </p><br><p>Then, we dive deep into the rising importance of product marketing in shaping pricing strateg...

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  Episode #29

  The Financial Impact of Empathetic Leadership with Helen Fanucci

  Jan 14, 202557 minS2

  <p>When companies feel the pressure to hit revenue growth goals, leadership often finds itself at a crossroads: deliver short-term results or focus on building long-term team trust and accountability. But what if the two aren’t at odds? In today’s world of hybrid work, top talent has endless opportunities—and keeping them engaged, productive, and motivated requires more than quotas and KPIs. It requires leadership that blends accountability with empathy.</p><br><p>Consistent, empathetic leadership isn’t about being “soft”—it’s about making the work personal, holding individuals to clear performance expectations, and building an environment where high perfo...

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