
Episode #8
How This Hotel CEO Is Bringing Military Discipline to Hospitality Operations
What if the housekeepers cleaning your hotel room were replaced by robots? In this episode of the Growth Elevated Leadership Podcast , Julian Castelli sits down with Brian Coyne , CEO of The Service Companies , to explore how automation is already reshaping the hospitality industry and what it means for the workforce behind the scenes. The Service Companies provides outsourced cleaning to luxury hotels, casinos, and timeshares, recruiting more than 10,000 people a year. But reliable labor keeps getting harder to find, and Brian is betting that robots and drones are part of the answer. Drawing on 25+ years in the US Marine Corps, where he rose to colonel and led more than 7,000 Marines, Brian brings a rare mix of operational discipline and systems thinking to a business most guests never see. From floor-cleaning robots already deployed on property to why culture is what happens when no one is looking, this conversation dives into what it really takes to scale a people-driven business. Key Takeaways: Why robots are already cleaning hotel floors today How COVID forced a rebuild from the floor up Why reliable labor is hospitality's biggest challenge What the Marine Corps taught Brian about scaling people Why outsourcing is about more than cutting costs Visit us at GrowthElevated.com Follow us on LinkedIn for daily leadership inspiration and updates






