
Episode #47
Be Yoda, Not Luke: How to Use Story, Data & Advocacy to Win Hearts (Not Just Clicks)
<p>Send us a text</p><p>In this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the <b>guide</b>, not the hero. Think Yoda, not Luke Skywalker.</p><p>We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas.</p><p>You’ll walk away with a smarter way to communicate your value—one rooted in empathy, simplicity, and timeless storytelling structure.</p><p><b>WE COVERED:</b></p>Why most purp...

