Growth-Minded Marketing

Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.

Growth-Minded Marketing is a business podcast hosted by Steve Phipps, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Steve Phipps hosts Growth-Minded Marketing, a business show with 26 episodes published.

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  Episode #25

  Ep. 25 - From Survival Mode to Scalable Growth: Chris Riggins on Building Systems, Teams, and Trust

  Jun 15, 202634 min

  What if the biggest thing holding your business back is you? In this episode of The Growth-Minded Marketing Podcast, Steve Phipps and AnnieLaurie Walters sit down with Chris Riggins, founder of Riggins Painting, to explore what it takes to grow from a one-person operation to a scalable business. Starting with a high-mileage truck and a set of hand tools in 2009, Chris built a thriving company by learning how to delegate, develop leaders, and get out of his own way. He shares the leadership lessons, mindset shifts, and hard-earned insights that helped transform his business—and himself. About Chris Chris Riggins is the founder of Riggins Painting, a Memphis-area residential and commercial painting company. He started the business in 2009 after the company he worked for shut down during the housing crash. With deep roots in the painting industry and a willingness to learn the hard way, Chris grew Riggins Painting from a one-man operation into a company with a full management team and a much larger vision for the future. Learn more about Riggins Painting at rigginspainting.com . Connect with Chris on LinkedIn . In this episode, we discuss: How Chris launched Riggins Painting during the 2009 housing crash What every business owner learns while wearing every hat Why founders often become the biggest bottleneck to growth How to delegate without sacrificing quality The difference between personal preferences and business requirements How building a leadership team creates scalable growth Why stepping away from the business revealed new opportunities How coaches, mentors, and industry peers can accelerate growth Why understanding your numbers improves decision-making How clear messaging and strategic focus drive business growth What it takes to evolve as a leader through every stage of growth Key Moments & Timestamps 00:00 The Growth Challenge Most Founders Face 02:29 Starting a Business During a Recession 06:49 Lessons From the Early Years 08:50 Letting Go of Control 13:22 How Coaching Accelerates Growth 15:42 Building a Business That Doesn't Depend on You 23:05 Leadership Lessons for Growth-Minded Businesses

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  Episode #24

  Ep. 24 - Beyond Profit: National Christian Foundation's Len Hardison on How High-Level Leaders Turn Wealth Into Lasting Impact

  Jun 8, 202635 min

  Most business owners think about charitable giving the same way: write a check, take the deduction, move on. But Len Hardison, Executive Director of the Memphis office of National Christian Foundation (NCF), has spent years helping families and business owners discover a fundamentally different approach. In this episode of the Growth Minded Marketing Podcast, Len joins hosts AnnieLaurie Walters and Steve Phipps to unpack how donor-advised funds (DAFs) work as a charitable giving vehicle, why donating appreciated assets — real estate, closely held businesses, investment portfolios — is often far more tax-efficient than writing a check, and what it really means to build a company that functions as a generosity engine. Len’s take? “Friends don’t let friends give cash.” If you hold appreciated assets, you’re almost certainly leaving impact on the table. NCF, consistently ranked among the top 10 largest nonprofits in the U.S. and the largest Christian ministry in the country, has pioneered asset-based charitable giving since 1982. In 2025, NCF donors recommended grants to roughly 35,000 organizations and gave away over $3 billion. The conversation goes deeper than financial strategy. Len challenges leaders to wrestle with three questions most CEOs quietly push aside: How much is enough? How much do you pass to your heirs in a way that actually helps them? And what do you do with the rest? He also introduces a reframe that lands hard for Christian business owners: many claim God owns their business, but far fewer have actually invited God in as a real shareholder. What would that look like in the books, the culture, the way employees are treated? Whether you’re exploring strategic giving for the first time, sitting on appreciated assets you’ve never thought to leverage, or just making sure your business is building something worth leaving behind, this episode offers a practical, thought-provoking framework for turning success into lasting impact. What You’ll Learn How donor-advised funds (DAFs) work and why they’re the best-kept secret in charitable giving Why donating appreciated assets beats writing a check and what qualifies (real estate, closely held businesses, investment holdings, and more) The three stewardship questions every leader should sit with: How much is enough? How much do you pass to loved ones? What do you do with the rest? What it means to invite God into your business as a real shareholder, not just a sentiment How a clear purpose helps attract and retain great employees in a competitive talent market How to use your company as a generosity engine that creates impact beyond the bottom line Timestamps 00:00 – Wayfind’s mission and the legacy question 04:21 – Meet Len Hardison & National Christian Foundation 07:12 – What is a donor-advised fund? The basics explained 09:22 – Giving appreciated assets instead of cash 12:19 – Len’s journey back to Memphis 15:50 – What makes NCF unique in the market 19:25 – Faith, stewardship, and the questions families wrestle with 23:54 – Leadership advice: building a generosity engine 28:30 – Post-interview key takeaways 33:09 – Next steps and closing About Len Hardison Len Hardison serves as Executive Director of the Memphis office of National Christian Foundation (NCF), one of the largest Christian ministries in the United States. He works with families, business owners, and advisors to develop strategic, tax-efficient charitable giving plans that maximize generosity and long-term impact. With deep expertise in donor-advised funds, asset-based giving, and stewardship conversations, Len helps leaders align their resources with their values and build legacies that outlast them. Connect with Len: ncfgiving.com/memphis | LinkedIn Resources Mentioned National Christian Foundation (NCF): ncfgiving.com Donor-Advised Funds (DAFs) Asset-Based Giving Strategies Values-Based Legacy Planning From Wayfind Marketing Free B2B Marketing Assessment AI Marketing Guide Growth Minded Marketing Podcast Archive Connect with the Hosts on LinkedIn Steve Phipps | AnnieLaurie Walters

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  Episode #24

  Ep. 23 - Stop Running Marketing Campaigns. Start Running a System.

  Apr 30, 202637 minS0

  <p>Most B2B marketing fails—not from lack of effort, but lack of a system. Here’s how to fix it.</p><p><br></p><p>In this episode, you'll learn:</p> Why doing “more marketing” isn’t the same as having a system  The real reason most B2B marketing efforts fail (tactics before strategy)  What a marketing system actually is—and how it differs from campaigns  The 5 core components every effective marketing system needs  Why systems create compounding growth while campaigns stall out  How content builds trust before sales conversations ever happen  The role of AI search in shaping modern B2B mar...

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  Episode #23

  Ep. 23 - Stop Running Marketing Campaigns. Start Running a System.

  Apr 5, 202638 minS0

  <p>Most B2B marketing fails—not from lack of effort, but lack of a system. Here’s how to fix it.</p><p><br></p><p>In this episode, you'll learn:</p> Why doing “more marketing” isn’t the same as having a system  The real reason most B2B marketing efforts fail (tactics before strategy)  What a marketing system actually is—and how it differs from campaigns  The 5 core components every effective marketing system needs  Why systems create compounding growth while campaigns stall out  How content builds trust before sales conversations ever happen  The role of AI search in shaping modern B2B mar...

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  Episode #22

  Ep. 22 - What's the Right Marketing Budget for Your B2B Company?

  Mar 18, 202646 minS0

  <p>Do you actually know how much your company should be spending on marketing — not what you spent last year, not a gut feeling, but a number tied to where you want to go? If the answer is "not really," this episode is for you.</p><p>In this conversation, Wayfind Marketing CEO Steve Phipps pulls back the curtain on one of the most common questions he gets from B2B leaders: How much should we be investing in marketing? The answer isn't a single number — it's a framework, and the structure behind the number matters just as much as the...

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