growth path

Where Extraordinary Journeys Fuel Extraordinary Growth

growth path is a business podcast hosted by Andy Culligan, with 56 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andy Culligan hosts growth path, a business show with 56 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  growth path

  Episode #56 - Janessa Drainville: Marketing AI at the Speed of Atlassian

  Jul 27, 202630 min

  Talking points: Janessa Drainville is a senior demand generation content specialist at Atlassian, working within Central AI, the team responsible for every touchpoint users have with Atlassian's AI products. She came onto growth path to talk about how she pulls customer feedback from sales calls, Gong, Reddit, and help channels to find sticking points, then turns those insights into content like community posts and webinars that build brand trust while addressing real customer pain points in AI marketing. ➡️ Key topics Janessa's role in Central AI and how it spans every AI touchpoint at Atlassian Pulling customer feedback from Gong calls, Reddit, and help channels to find sticking points Turning sticking points into content: community posts, webinars, and demand gen touchpoints The fast pace of AI marketing and the need for quick adaptation Data quality's direct impact on AI performance - "trash in, trash out" Why transparency in AI marketing has helped manage customer expectations Setting realistic expectations with AI solutions instead of overpromising The unique value human marketers bring that AI can't replicate Navigating CEO expectations and pressure to "just AI it" Understanding the technical side of AI to feel empowered rather than intimidated The goal: listen to customers first, then frame information as a story that makes sense

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  growth path

  #55 - Liam Dunne: Beyond Keywords - Winning Search in the AI Era

  Apr 27, 202630 min

  Talking points:Liam Dunne, from Discover Labs, shares a powerful truth: good SEO isn’t just about keywords and links anymore. It’s a mindset shift that embraces AI and the evolving landscape of search.He discusses how traditional SEO tactics may not cut it in the age of AI. Instead, it's about consistency and relevance in your messaging across platforms. As we dive deeper into organic search, understanding the nuances between traditional SEO and AI-driven strategies is crucial for success. Listen on to see how your current strategy might stack up.➡️ Key topics- Discovered Labs - an organic search agency working with B2B SaaS companies- Growing a young, 8-9 month old company from 3 to 20 employees- Tactical priorities in traditional search vs AI search- Consistency - is what is on your website consistent with other sources online?- Developing Citable - an open source tool to structure content- Finding that 1, 5, 10% area to change the strategy to gain an edge over competitors- Recommendations on ways to measure AEO / GEO success- AI visibilities tools - 3 key metrics to measure AI visibility tools - mention rate, citation rate, and share of voice- Change in buyer behavior - zero-click research- Tracking page-level engagement when LLM provides the same information- Using self-reported attribution - Trying to gather intent data - Are we writing for machines or for humans?- Biggest differentiator - product marketing- Technical SEO’s importance in building a strong marketing foundation- Leaning into AEO and GEO by focusing on RedditWhere to find Liam:https://www.linkedin.com/in/liamdunne05/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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  growth path

  #54 - Emer Mc Ginley: Building a Customer-Obsessed Culture that Actually Scales

  Apr 17, 202627 min

  Talking points:Emer Mc Ginley spent over 20 years at the top of global customer service operations, most recently at Amazon where she oversaw everything from vendor management across 230 million annual contacts to leadership development for 56,000 leaders. Emer came onto growth path to chat about the stuff most companies get wrong about customer experience, why she deliberately took jobs she wasn't qualified for, and what 20+ years inside Amazon actually taught her about building something that lasts.➡️ Key topics- Whirlwind journey of beginning work for Amazon when the company was quite small- Her passion and focus in customer service- Taking the opportunity to doing jobs she was unqualified to do and learning from the experiences- Maintaining the company culture of a company of 22,000 employees- Culture of Amazon persevered for so long because it was embedded into how business was done- Celebrating failures- Tenets - curated sets of ways to perpetuate decision making within an organization- One of her biggest failures launching Amazon Logistics- Making something feel delightful that others might assume is a headache- Frontline empowerment - Adjusting to a change of pace after semi-retirement- Serving on a charity board and providing support for start-ups and scale-upsWhere to find Emer:https://www.linkedin.com/in/emermcginley/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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  growth path

  #53 - Gottfried Eisenberger: From Startup to 1,500 Square Meters: When Tech Meets the Art World

  Mar 24, 202628 min

  Talking points: Gotti Eisenberger is an Austrian curator, art fair advisor, and former World Cup champion swimmer who took an unlikely path from the pool to the gallery. He built and sold art-tech startup scan.art before pivoting into large-scale exhibition production, most recently bringing NASA astronaut Terry Virts’ photography from space to 15,000 visitors.He came on growth path to talk about going from professional athlete to art world curator, building a tech startup to bridge the gap between art and younger audiences, and the chaotic, sleepless grind of pulling off a 1,500 square meter NASA photography exhibition in just weeks.➡️ Key topics- Starting a career as a professional athlete into the art world- Noticing that there was a barrier between art world and younger audience, and bridging the divide.- Using image recognition technology for art and turning it into a startup- Challenges of working the technology into bigger art fairs and pivoting into curating his own exhibitions- The View from Above exhibition - coordinating with Terry Virtst to showcase his photography from space- The story of a tech startup to an on-site exhibition- Could the future be more entertainment oriented with AI freeing up time?- Going from concept to a 1500 square meter exhibition with 15,000 visitors in two month- The time crunch he dealt with of filtering through 300,000 images and recording the audio guide in one months time.- Spending 17 to 18 hour days going through thousands of images, defining the sizes, and editing the raw images- Overcoming the stress of hanging the artwork the day before the opening of the exhibit- The enormous logistical challenge of setting an exhibition of this sizeWhere to find Gotti:https://www.linkedin.com/in/gottfriedeisenberger/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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  growth path

  #52 - Rob Pryce: People, Process, and Pipeline: The Three Pillars of Scalable Growth

  Mar 10, 202624 min

  Rob Pryce is a senior business leader with over 20 years of sales, commercial, and operational experience in the technology and digital sectors, having held senior positions at global companies including Microsoft, where he served as European lead for Sales Strategy and Brand. He currently serves as Chief Revenue Officer at Xtremepush, a global multi-channel customer experience and engagement marketing platformRob came onto Growth Path to chat about how to successfully transition from enterprise to startup, the critical role of people, culture, and process in scaling a business, and the hard-won lessons behind Xtremepush's remarkable 1000% growth over six years.➡️ Key topics- Relying on skillsets and core pillars to move from enterprise businesses to startup world- Key importance of working with, trusting and building relationships with people- Strengthening the ability to make a decision and execute - Teething pains of scaling Xtremepush- Understanding where you want to be and how to get there- Building the organizational structure. Implementing the process,s and upskilling the existing team- Knowing your goals, assess , and changing direction if needed- How to implement process to make sure the company scales effectively- Process doesn’t mean deliberate for hours - it means who does what, how, and whos accountability- Important for every brand to know; why are you different? Why should people choose you?- Culture: super important for any business - challenging times are inevitable, but with good culture you’ve got each other’s back. - How to a focus on the interview process is key in building a strong culture- Getting the right people and investing in them- Balancing scaling with the team supporting each other and avoiding burnout- How Xtremepush has grown over 1000% growth in 6 years- Importance of pushing back and understanding it won’t be linear growth.- Winning large businesses - be accurate with pipeline and forecasting, but drive business and growth as if you won’t win the tier zeros / whales.Where to find Rob:https://www.linkedin.com/in/rob-pryce/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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