
Episode #67
Don’t Start With AI: Start With the Outcome
Which AI tool should your business use? That’s the wrong first question. Start with the outcome you want, how you’ll measure it, and the data needed to get there. In this conversation, Tim Martinez and Bert Carter, Senior Engagement Advisor at Growthink, discuss a practical approach to AI implementation for business owners. They cover data privacy, security and access, why small pilot projects matter, and how to evaluate an AI advisor before committing time and money. The takeaway: AI can help automate repetitive work and make a business more effective, but it still needs clear direction from people. Have a business problem you think AI could help solve? Tell us about it in the comments or reach out to start a conversation. Guest: Bert Carder, Senior Engagement Advisor at Growthink Contact: Bert.carder@growthink.com https://www.growthink.com/ai-consulting Timestamps 0:00 Why businesses should start with the outcome, not the AI tool 1:41 - Data, privacy, and security guardrails 3:38 - What happens when you connect AI to company email and systems 5:39 - Why your first AI project should be small 7:33 - How to evaluate an AI consultant 9:55 - Should you put an internal leader in charge of AI? 11:53 - What AI could mean for the future of work 14:33 - The biggest promise of AI for businesses #BusinessAI #AIImplementation #AIStrategy #BusinessAutomation #DataPrivacy #Growthink






