GTM After Hours

This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and we'll spill the tea on how we coped along the way. Join host, and veteran SaaS GTM leader, Mark Bliss for some real talk about how to survive, succeed, and thrive in your GoToMarket career!

GTM After Hours is a business podcast hosted by Mark Bliss, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mark Bliss hosts GTM After Hours, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #24

  Authenticity in a World of AI with Becca Chambers

  Mar 18, 20251h 11mS1

  <p>In this episode of the GTM After Hours podcast, Mark Bliss interviews Becca Chambers, a communications professional and neurodiversity advocate. They discuss the importance of neurodiversity in the workplace, how it can be a superpower for innovation, and the need for companies to create inclusive environments. Becca shares her experiences with ADHD and how vulnerability in leadership can foster open communication. They also explore the impact of AI on creativity and the future of work, emphasizing the importance of flexibility and independent learning.</p><p><b>Takeaways</b></p>Neurodiversity is a valuable asset in the workplace.Vulnerability in...

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  Episode #23

  Aligning Sales and Marketing for Better Outcomes with Gary Schwartz

  Mar 3, 202546 minS1

  <p>In this conversation, Gary Schwartz joins host Mark Bliss to discuss the critical importance of alignment between sales and marketing teams, emphasizing the need to break down silos and focus on shared goals. They highlight the evolution of buyer behavior and the inadequacy of traditional metrics like MQLs in today's market. Schwartz advocates for a more integrated approach where SDRs are positioned within marketing, fostering collaboration and efficiency. He also stresses the significance of brand marketing and the need for companies to adapt to new realities in buyer engagement. The discussion concludes with practical advice for aspiring marketers, focusing...

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  Episode #22

  Rethinking Sales Strategies with Trevor van Woerden

  Feb 26, 20251h 4mS1

  <p>In this episode of the GTM After Hours podcast, Mark Bliss and Trevor van Woerden discuss the evolving landscape of sales and marketing, emphasizing the decline of cold outreach and the need for sales professionals to adopt a more marketing-oriented approach. They explore the importance of building authentic relationships, the role of SDRs, and the significance of storytelling in sales. Trevor shares insights on how sales reps can differentiate themselves and the value of engaging with their audience on platforms like LinkedIn. The conversation culminates in advice for new sales professionals, encouraging them to embrace their roles and focus...

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  Episode #21

  What B2B Marketers Can Learn from the Fitness Industry with Sammi Norman

  Feb 18, 202556 minS1

  <p>In this engaging conversation, Mark Bliss and Sammi Norman explore the importance of authenticity in branding and marketing. Sammi shares her journey from being a fitness coach to a marketing strategist, emphasizing the need for personal connection and trust in marketing efforts. They discuss the evolving definition of professionalism, the significance of influencer marketing, and the role of video content in building engagement. Sammi also recounts a cautionary tale about a videographer now known as "F'ing Tony," that highlights the challenges of working with contractors. The conversation concludes with insights on overcoming imposter syndrome and the importance of pushing...

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  Episode #20

  The Power of Personality in Marketing with Bronwen Hudson

  Jan 28, 20251h 15mS1

  <p>In this free-flowing marketing conversation, guest Bronwen Hudson joins the show to discuss a wide array of topics including the failures of companies in social media, the importance of individual voices, and the need for authenticity and personality in branding. The discussion also touches on the balance between entertainment and education in content creation, the challenges of navigating identity in the workplace, and the dynamics of effective teams - drawing parallels with the Beatles' collaborative spirit.<br/><br/>T<b>akeaways</b></p>Brands should focus on individual voices rather than corporate personas.Authenticity and personality are crucial in...

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