GTM by the Numbers

Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.

GTM by the Numbers is a business podcast hosted by Unknown Host, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts GTM by the Numbers, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #12

  Ep 12: AI in GTM: What Works, What Doesn’t, and How to Win in 2026

  Jan 13, 202655 minS0

  <p>In this special two-guest episode of GTM by the Numbers, host Brandon Redlinger sits down with David Knight, Co-Founder and CEO of Avarra, and Neil Weitzman, Fractional CRO, GTM advisor and Founder of PORCH, for a nuanced and tactical discussion on the role of AI in go-to-market execution.</p><p><br></p><p>Together, they unpack the often-overlooked challenges of AI adoption, from the misuse of AI-generated outbound to the strategic need to scale a company’s unique “play.” Drawing on their deep experience in both enterprise and startup environments, David and Neil offer fresh takes on what’s actually...

  ListenShow Notes
• 

  Episode #11

  Ep 11: The New Rules of Pricing, Packaging and Monetizing in the Age of AI with Marcos Rivera

  Nov 4, 202553 minS0

  <p>In this episode of GTM By the Numbers, host Brandon Redlinger sits down with Marcos Rivera, Founder of Pricing I/O and author of Street Pricing, to unpack the radically shifting world of SaaS and AI pricing models. Marcos has helped hundreds of tech companies—from startups to scaled platforms—navigate monetization strategy, and in this conversation, he shares practical insights on how to stay profitable in the new AI economy.</p><p>Marcos breaks down why SaaS pricing playbooks no longer work for AI-native products, and why leaders must rethink how they measure value, define margins, and build cust...

  ListenShow Notes
• 

  Episode #10

  Ep 10: The State of AI in Go-To-Market: What’s Working, What’s Not & What To Do About It with Kristina McMillan

  Oct 21, 202545 minS0

  <p>In this episode of GTM by the Numbers, host Brandon Redlinger sits down with Kristina McMillan, EIR at Scale Venture Partners and former VP of Research at TOPO and Gartner. Kristina is a pioneer in go-to-market benchmarks and an early voice in how AI is reshaping the GTM landscape.</p><p>They dig into brand-new research from Scale Ventures and Benchmarkit.ai on the state of AI in GTM, breaking down what's actually working, which functions are seeing the biggest gains, and why so many AI initiatives fall flat.</p><p>You’ll learn:</p>Why marketing and sales de...

  ListenShow Notes
• 

  Episode #9

  Ep 9: How to Make Brand Your Growth Engine in the Age of AI with Anthony Kennada

  Oct 8, 202549 minS0

  <p>In this episode of GTM by the Numbers, host Brandon Redlinger chats with Anthony Kennada, former CMO at Gainsight, Hopin and Front. He has now turned CEO and held that position at AudiencePlus and currently at Goldenhour. </p><p>Anthony shares a radical rethink of what it means to build brand in the age of AI. While many B2B companies still treat brand as fluff, Anthony argues it's the last true differentiator. In a world where features can be copied and campaigns automated, emotional connection and human experience become strategic levers.</p><p>From orchestrating the unforgettable Pulse c...

  ListenShow Notes
• 

  Episode #8

  Ep 8: The Hard Truth About Going Up-Market (and Why Most Teams Fail) From Karl Ortmann's Revenue Problem Solvers Podcast

  Sep 22, 202544 minS0

  <p>In this special episode of GTM by the Numbers, we’re flipping the script. Instead of hosting a guest, we’re rerunning Brandon Redlinger’s appearance on the Revenue Problem Solvers podcast with host Karl Ortmanns.</p><p>The conversation centers on one of the toughest GTM challenges out there: moving up-market. Brandon shares battle-tested stories from his time leading marketing at high-growth SaaS companies, including both painful lessons and breakthrough wins when transitioning from mid-market to enterprise.</p><p>You’ll hear why a single big logo isn’t proof of readiness, how to align product, marketing, and success te...

  ListenShow Notes

Recent guests on GTM by the Numbers. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.