Gym World Worldwide

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Gym World Worldwide is a news podcast hosted by John Franklin, with 186 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

John Franklin hosts Gym World Worldwide, a news show with 186 episodes published.

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  Gym World Worldwide

  Andrew Sugerman on Hyrox, Branding, and Why AI Won't Replace Your Coaches

  Aug 13, 202638 min

  Centr CEO Andrew Sugerman joins Mateo Lopez to talk about his jump from running Marvel comics and Disney's social channels to building the equipment behind Hyrox, why 92% of Hyrox finishers are already gym members, and what it actually takes to build a brand gym owners can be proud of. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. For gym owners and operators interested in Centr x HYROX commercial opportunities Try the Centr App (includes the only HYROX-certified digital training programs) Socials: Centr (Website): https://shop.centr.com/ Centr (Instagram): https://www.instagram.com/centrfit/ ️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 Spotify - https://creators.spotify.com/pod/profile/gymworld Watch On: https://www.youtube.com/@GymWorldWorldwide Show Notes 0:37 — Mateo introduces Andrew Sugerman, CEO of Center 1:39 — Andrew's 12 years at Disney, running Marvel comics and digital/social 2:43 — Why he left Disney for health and fitness 7:11— Run a successful gym with Kilo (visit https://usekilo.com/ gw) 9:16 — The identity and community hook that keeps Hyrox athletes coming back 13:37 — Center's equipment now inside 4,000+ gyms 15:04 — How the Hyrox partnership started at a 2023 race in Anaheim 18:43 — How gym owners can bring Hyrox in, even non-competitors 24:00 — The growth numbers: 2.5M athletes and US cities doubling in 2026 26:26 — What actually makes a brand partnership work 29:37 — Brand advice for gym owners without a Disney budget 33:19 — Where AI fits into coaching, and where it doesn't

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  Gym World Worldwide

  Behind The Scenes Of Kilo

  Aug 6, 202614 min

  Kilo co-founder Mateo Lopez and Kilo Chris, take listeners behind the scenes of Kilo while at the Two-Brain Business Summit, the customer-care culture that keeps gym owners coming back, and the people on the team who make it happen. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. Socials: Kilo (Website): https://usekilo.com /gw/ Kilo (Instagram): https://usekilo.com/kilogyms/ Book a Demo: https://usekilo.com/book-call Watch On: https://www.youtube.com/@GymWorldWorldwide \ Show Notes 0:00 — Kilo's female-led company culture and team vibe 0:38 — Mateo Lopez introduces Kilo and the Summit 1:14 — First-time Summit impressions and gym-world perspectives 2:10 — Why Kilo's booth is so packed 3:37 — Customer care as Kilo's biggest differentiator 5:04 — Shout-outs to standout team members 6:03 — Chris on joining the Kilo team 7:29 — Elsie's impact on marketing and onboarding 8:55 — Team goal for the Summit 9:51 — Background in coaching, CrossFit, and gym ownership 12:02 — Listening to users and building better features 13:16 — Final messages to the team and the Kilo crew

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  Gym World Worldwide

  3 Traits Every Successful Gym Owner Has According To Mark Fisher

  Jul 30, 202635 min

  Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down what separates today's top-performing gym owners from everyone else; covering vision setting, knowing your numbers, and building systems that scale. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. Socials: Mark Fisher (Instagram): https://www.instagram.com/markfisherhumanbeing/ Mark Fisher (Website): https://www.businessforunicorns.com Watch On: https://www.youtube.com/@GymWorldWorldwide Show Notes 0:00 — Intro & meet Mark Fisher, former owner of Mark Fisher Fitness 3:08 — What's changed (and what hasn't) since coaching gym owners instead of being one 8:06 — Inside a room of 50 gym owners who collectively own 135 gyms 9:29 — Luck, timing, and why you shouldn't copy every successful gym owner 11:54 — Trait #1: successful gym owners have a clear vision 14:33 — The identity shift from "trainer" to "owner" 18:41 — Mark's "set it and forget it" approach to goal setting 22:40 — Run a successful gym with Kilo 23:18 — Trait #2: successful gym owners know and track their numbers 24:38 — The weekly and monthly numbers every gym owner should track 28:40 — Trait #3: successful gym owners are dialed in on systems 29:01 — The end of the "boiler room sales" era in gym marketing 31:46 — Leadership as the most important system of all 33:26 — Where to find Mark: his Perform Better talk and how to reach him 34:08 — Outro

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  Gym World Worldwide

  Every Major Gym Business Growth Strategy S-F Tier Ranking

  Jul 23, 202627 min

  Chris McMahon, Kilo's Content and Partnerships Specialist, joins Mateo for a rapid-fire tier-list episode ranking 15 of the most common gym growth strategies from S-tier to F-tier; covering everything from referral programs to six-week challenges.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. Socials:Chris McMahon (Instagram): https://www.instagram.com/coach.chrismcmahon/Chris McMahon (Website): https://www.chris-mcmahon.comShow Notes: - 0:00 — Intro & the tier-list concept- 0:28 — Meeting Kilo Chris AKA Chris McMahon- 1:59 — Defining "growth" for a gym business- 2:20 — Free clients for testimonials- 3:59 — Getting family to pay as proof of concept- 5:41 — Facebook groups and online communities- 7:35 — Six-week challenges as a front-end offer- 10:26 — Building an email list- 12:31 — Partnering with other creators and businesses- 14:16 — Paid ads on Facebook and Instagram- 16:43 — Organic social media posting- 18:06 — Referral programs- 18:59 — Hosting local events- 20:36 — Cold outreach, directories, and free consultations- 22:28 — Podcasting and YouTube- 24:14 — Discounted challenges and raising prices- 25:54 — Final thoughts- 26:47 — Outro

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  Gym World Worldwide

  How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer

  Jul 16, 202624 min

  🌎 Greg Morrone , owner of The FIT Lab in Hoboken, NJ, joins Mateo to break down the "PT-first" onboarding model that converts 90-95% of leads, and the hospitality lessons from his years in nightlife that shaped a gym with a stellar community. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. 📱 Socials: The FIT Lab(Instagram): https://www.instagram.com/thefitlabhoboken/ The FIT Lab (Facebook): https://www.facebook.com/theFITLabInc/ The FIT Lab (Website): https://thefitlabhoboken.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes 0:00 — Intro & meet Greg Morrone of The FIT Lab 2:29 — Greg's backstory: nightlife, culinary school, and Danny Meyer's hospitality playbook 3:55 — Why hospitality lessons are hard to systemize in a gym setting 5:53 — Inside The FIT Lab's "PT-first" model 5:59 — Run a successful gym with Kilo 7:48 — The new fast-track offer: 6 one-on-one sessions for $400 8:17 — Results so far: 28 signups, 25 conversions, capacity by October 9:44 — Why pricing PT and small group dollar-for-dollar kills sales friction 10:13 — Meet coach Jason, and why Greg's staff sticks around for a decade-plus 11:12 — The trade-off: 6% rent factor, higher payroll, investing in people over space 13:36 — Greg's tagline: "high value personal training" 14:29 — The FIT Lab's 13-year anniversary and why community isn't a sales pitch 15:25 — Run clubs, Hyrox, and the rise of IRL connection as a selling point 16:20 — Designing around busy parents with limited time 17:16 — Fitting 180 members into a 2,300 sq ft (1,600-1,700 usable) odd-shaped space 17:45 — How members find The FIT Lab: paid ads, Google search, ~250 testimonials 20:03 — Advice for gym owners stuck in the same spot for years 23:38 — Outro

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