Hack Your Own PR

Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram.https://www.instagram.com/

Hack Your Own PR is a business podcast hosted by Odette Barry, with 115 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Odette Barry hosts Hack Your Own PR, a business show with 115 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #115

  DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115

  Dec 8, 202543 minS0

  <p > In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now. </p> <p > What I love about Brett is that he sits at this fascinating intersection between expert sourcing, media opportunities, and the evolving world of AI visibility. He's seen every mistake people make when pitching themselves. He knows what ac...

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  Episode #114

  How to pitch to Sunrise with Laura Francis | Ep 114

  Dec 5, 202546 minS0

  <p > In this episode of Hack Your Own PR! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television.</p> <p > Odette is joined by Laura Francis, the Managing Editor of Sunrise, where she oversees the editorial direction, content strategy, and daily rhythm of the country's highest-rating morning show.</p> <p > She's the one shaping the stories you sip your coffee to every morning — from breaking news and political hot topics, to consumer segments and yes, the occasional tap-dancing dachshund.</p> <p > If you've ever wondered what it takes to fill thre...

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  Episode #113

  Pitching 6pm Nine News features with Meredith Marks | Ep 113

  Nov 3, 202545 minS0

  <p > In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats with someone who sits at the coalface of mainstream television journalism, Meredith Marks, Features & Investigations Producer at Nine News in Sydney.</p> <p > Meredith has spent over 20 years in news from the trenches of 4am radio starts and election campaign media rooms, to the high-pressure deadlines of 6pm news bulletins. These days, she's the powerhouse behind many of the feature stories you see...

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  Episode #112

  Lucy Asker on Cultivating Influence at MECCA | Ep 112

  Oct 27, 202547 minS5

  <p >Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable role she's earned through more than a decade of strategic, creative, and deeply connected work in the world of communications. From her early days cutting her teeth at Two Birds Talking and AMPR, through to her time in London leading beauty accounts and business development at b. the communications agency, Lucy's career has spanned continents and some of the world's biggest beauty brands.</p> <...

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  Episode #111

  How to Pitch to Ready or Not with Lucinda McKimm

  Oct 21, 20251h 1mS5

  <p >In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports media and branded content at Cricket Australia, plus years of freelancing and yoga teaching on the side, she brings both grit and creativity to a rapidly growing platform that now spans three weekly shows.</p> <p >We dive into the reality of producing high-calibre, independent content while raising kids, setting boundaries in business partnerships...

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Recent guests on Hack Your Own PR. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.