Happy Market Research Podcast

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

Happy Market Research Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Happy Market Research Podcast, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Happy Market Research Podcast

  Ep. 29 – Navigating AI Sprints, Synthetic Data, and Cognitive Debt with Eugenia Archetti, Senior Manager at Owens & Minor

  Jul 23, 202636 min

  AI is transforming how insights teams conduct pre-search, analyze market trends, and build buyer personas, but what are the true costs to critical thinking? In Episode 29, Dan Fleetwood is joined by Eugenia Archetti, Senior Manager of Customer & Market Insights at Owens & Minor. Eugenia takes listeners behind the scenes of healthcare PPE and product innovation, discussing how her team utilizes closed-ended AI agents, Claude, and synthetic data to map out need states for both medical professionals and everyday consumers. Guest: Eugenia Archetti – Senior Manager of Customer & Market Insights at Owens & Minor. A Marketing Research Innovator with over 15 years of experience guiding Fortune 500 companies, she specializes in cross-cultural insights, new product development, and integrating UX with data analytics across healthcare, CPG, tech, and retail. Eugenia is known for leading exceptional cross-disciplinary teams and bridging the intersection of culture, identity, and brand strategy. Her academic background includes two master's degrees (MS in Market Research, MBA) and doctoral studies in anthropology. Useful links: Eugenia Archetti on LinkedIn: https://www.linkedin.com/in/eugenia-archetti-mba-msmr-01080a/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

  ListenShow Notes
• 

  Happy Market Research Podcast

  Ep. 28 – How Research Teams Can Become Strategic Consultants with Alex Gardner

  Jun 25, 202639 min

  In this episode, Dan Fleetwood and Alex Gardner explore what it takes for researchers to become more strategic inside complex organizations. Alex explains that while many researchers are pulled across market research, UX, CX, product research, analytics, and data science, the goal should not be to master everything. Instead, researchers need to know their strengths, understand adjacent disciplines, and collaborate well with specialists. A major theme of the episode is the idea of building a strategic consultancy inside an organization. Alex explains how her team at U.S. Bank began supporting vendor-led projects, identifying where internal researchers could deliver similar work, and showing ROI by reducing external research spend. She also talks about the importance of following the money, understanding where research budgets sit, and proving capabilities to teams that may not even know internal research resources exist. Guest: Alex Gardner – Former VP of Research, Payments Insights, CX, and Enterprise Analytics at U.S. Bank, with a background spanning design, UX, market research, product research, and customer experience analytics. She specializes in helping research teams operate more strategically by connecting insights across functions, building internal consulting capabilities, and translating complex research into clear business direction. Useful links: Alex Gardner on LinkedIn: https://www.linkedin.com/in/gardneralexandra/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

  ListenShow Notes
• 

  Happy Market Research Podcast

  Ep. 26 – Why Human Facilitation Still Matters in the Age of AI

  May 28, 202630 minS0

  <p>In this episode, Dan Fleetwood talks with Andy Garlikov about the changing role of qualitative researchers as AI becomes more common in research workflows.</p> <p>Andy explains how he fell into market research after years in customer and executive engagement, discovering that the facilitation skills he developed in advisory boards and executive programs applied directly to qualitative research. He argues that the word “moderator” often undersells what great researchers actually do: create the conditions for deeper, more open, more useful conversations.</p> <p>The conversation covers the rise of AI-moderated research, synthetic respondents, and democratized research tools. Andy shar...

  ListenShow Notes
• 

  Happy Market Research Podcast

  Ep. 25 – Live from IIEX: What’s Next for Research After AI Hype

  May 6, 202626 minS0

  <p>In this special live episode of the Happy Market Research Podcast, Dan Fleetwood records from IIEX and speaks with three guests about the biggest conversations happening across the insights industry.</p> <p>Stan Sthanunathan shares a candid perspective on AI, the urgent need for reskilling, and why data quality must return to the center of the conversation. Brian Madden talks about the continued value of human research, especially ethnography and jobs-to-be-done work, while Jen Plebani reflects on personal mission, extreme ownership, and how researchers can move from simply delivering insights to becoming architects of change.</p> <p>Together, the...

  ListenShow Notes
• 

  Happy Market Research Podcast

  Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

  Apr 15, 202629 minS0

  <p>In this episode, Dan Fleetwood speaks with David Iudica, an experienced insights and analytics leader who has worked across major organizations including Meta, Citi, and now Uber Ads.</p> <p>David shares his career journey from agency-side research to leading global measurement and analytics teams. He explains how his team supports advertisers by helping them understand what’s actually driving performance, using tools like incrementality testing, post-campaign analysis, and first-party data.</p> <p>The conversation explores the growing importance of measurement in modern advertising, the evolution of platforms' analytics capabilities, and the challenges of helping clients move beyond surface-level me...

  ListenShow Notes

Recent guests on Happy Market Research Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.