
Episode #6
What is your brain looking for? - S1E06
<p>Have you ever bought a new car and suddenly you see that car everywhere? The same make, same model, even the same color.</p><p>They didn't suddenly show up. What changed is you notice them. And there's a part of your brain that helps explain why this happens: the Reticular Activating System (RAS) and it helps you decide what is important — and should be noticed and what should not.</p><p>Think about what that means in your business: If you're walking around thinking, "Business is really slow," you’re probably going to notice things that give you evid...


