Episode #16
The Biggest Paid Media Mistakes Health Podcasters Make — and What to Do Instead
May 21, 202622 minS1
<p>What's the difference between a paid media strategy that wastes your budget and one that actually builds a loyal audience? Chase Hattie and Safa Shahkhalili from mowPod — the largest driver of engaged listeners to top podcasts across the US, Canada, and the UK — break down the most common mistakes healthcare podcasters make with paid media, and what the smartest ones do differently.</p> <p>From confusing awareness with engagement, to underestimating how much marketing investment a podcast actually needs, Chase and Safa cut through the noise with practical guidance that applies whether your show is three episodes old or thre...
