
Episode #23
Why She Added Insurance to a Thriving Cash-Pay Practice - With Sharon Lemoine
Most healthcare practices begin with insurance and explore cash pay later. Sharon Lemoine built hers in exactly the opposite direction, and added insurance back in for a reason most owners don't admit out loud. After 25 years in emergency medicine, Sharon left corporate healthcare and built Gig Harbor Medical Spa and Concierge Medicine from the ground up. She started 100% cash pay, grew a thriving practice, and a few years in added select insurance contracts, not just for community access, but as a hedge against the risk that her cash-paying patients' spending could dry up in a downturn. In this episode of Healthcare Business Growth Conversations, Sharon explains: β’ What running a restaurant through COVID taught her about business β’ Why she left corporate emergency medicine β’ The advantages and limitations of a cash-pay practice β’ Why she really added insurance after several years in business β’ What changed operationally when she began accepting insurance (credentialing, software, staffing) β’ Why she still doesn't bill Medicare directly β’ How word of mouth, Google, and early marketing helped attract patients β’ How her concierge membership creates a third, recurring revenue layer β’ Why building the right team is critical for scaling without burning out Reach Sharon Lemoine: Instagram: https://www.instagram.com/theconciergenp_/ Linkedin: https://www.linkedin.com/in/sharon-lemoine-arnp-fnp-a2529070/ Website: https://gigharbormedicalspa.com/

