Heartland Presents- Let's Talk Tanning
The Affordable Skincare Line Built for Tanners, Wellness users, and Spray Tans
Kristin Jackson welcomes Cole Johnson, founder of Haute & Co, for a conversation that moves from advocacy in Washington, DC to the future of skin and fragrance products designed for real-life clients with sensitive skin. You’ll discover: What Cole saw firsthand while meeting with ASA representatives Joe and Melinda in DC, including the nonstop work behind the scenes to protect the tanning industry Why the American Suntan Association matters more than ever for salon owners facing legislation, regulation, and rising pressure on the business How Cole built Haute & Co from his own struggle with sensitive skin and psoriasis into a brand focused on fragrance, skincare, and wellness The thinking behind his color-coded packaging system, which makes it easier for staff and customers to understand exactly what each product does Why ingredients like bakuchiol, argeline, matrixyl peptides, and hyaluronic acid are becoming must-haves in modern at-home care How his products are designed to work alongside UV tanning, red light therapy, spray tanning, and sauna services instead of competing with them Cole also shares the story behind standout products like Lumberjack and Haute Sol, plus the process of hand-formulating, packaging, and shipping every bottle himself. If you’ve ever wondered how to sell smarter, support your clients better, and build retail that actually fits the wellness era, this episode gives you a practical blueprint. This one is especially valuable for salon owners, managers, and staff who want to stay ahead of the curve with products that protect results, simplify education, and create new revenue without overwhelming the customer. It’s also a reminder that the right partnerships - with organizations like the ASA and with brands built by people who truly understand the industry - can make all the difference. Perfect for anyone who wants to keep clients coming back with products that feel relevant, effective, and easy to use. Come for the advocacy, stay for the product strategy, and leave with a fresh perspective on where this industry is headed next.
