
Hello 50:50 World - Make Tech More Humane
Digital Twins & Storytelling
In this episode of the Hello 50:50 World Podcast, we speak with Dana Ritzmann, who has a background in journalism and is the Head of Public Relations & Press Spokesperson at GeoSN, the State Authority for Geoinformation and Surveying of Saxony, Germany. Together, we explore how communication and journalistic principles can make complex technologies like digital twins and geospatial data accessible to everyone: - Why communication is essential for successful public participation and digital transformation - How journalists can help translate technical topics into stories people understand - How digital twins support real-world decisions, from renewable energies to infrastructure projects - Why building technology isn't enough if people don't know it exists or how to use it - And how initiatives like Girls' Day are helping attract more women into geospatial careers From digital twins and user experience to public participation, storytelling and STEM education, Dana shares why making technology understandable is just as important as building it. If you're interested in digital twins, geospatial technology, communication, public participation, product design, or making technology more accessible, this episode is for you.






