
Episode #35
Wild at Heart: Kristen Chavez-Hatch on Founding Wild AZ, Southwest Spirits & Distilling Her Own Path
In this episode of Her Pour , host Savannah Crawford sits down with Kristen Chavez-Hatch, founder and master distiller of Wild AZ Distilling , to explore what it means to build a spirits brand with a distinctly Southwestern identity—and to do it on your own terms. Kristen shares the journey behind Wild AZ, from entrepreneurship and distilling to developing spirits inspired by the flavors, character, and landscape of the Southwest. Together, Savannah and Kristen dive into the realities of building a brand from the ground up, finding your voice in the spirits industry, navigating challenges as a female founder, and turning creativity into something you can pour into a glass. It’s a conversation about independence, innovation, resilience, and having the courage to carve out a path that looks entirely your own. In this episode: • The story behind Wild AZ Distilling • Building a spirits brand rooted in the Southwest • Kristen’s journey as a founder and distiller • Creating flavor and identity with intention • Entrepreneurship and navigating the spirits industry • Women creating their own opportunities in distilling • What “Her Pour” means to Kristen Her Pour shares the stories, expertise, and perspectives shaping the future of the spirits industry—because when women speak, the industry evolves.


