Hidden Secrets in Books
Roy Osing: BE DiFFERENT or be dead—The Audacious Moves That Took a Startup to a Billion in Sales
What if the only way to survive in business today isn't to compete harder—but to become the ONLY one who does what you do? Roy Osing—former president, CMO, entrepreneur, and author of the no-nonsense book series BE DiFFERENT or be dead—joins us for a conversation about audacious leadership, radical differentiation, and the unheard-of moves that took a startup to $1 billion in annual sales. Roy Osing is the ONLY author, entrepreneur, and executive leader who delivers practical and proven "Audacious Unheard-of Ways" to produce high-performing businesses and successful careers. With over 40 years of executive leadership experience in every aspect of business, he served as President of a major data and internet company, where his leadership and audacious approach took the company from its early stage to $1 billion in annual sales. He is a blogger, content marketer, and mentor to young professionals and startup CEOs. His seventh book, The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES, is the latest in his BE DiFFERENT or be dead series. In this episode, Roy Osing shares the idea behind BE DIFFERENT or be dead, what his latest book is all about, and the four main elements of Audacious Leadership. He also discusses the audacious moves he made to reach a billion in sales, how organizations can do a better job of differentiating themselves, and how an individual can build a rewarding and amazing career. He explains why differentiation is the most critical challenge in business today, what simple things can improve the customer experience, and how sales has to change to become a key strategic force. Plus, he reveals his secrets to scaling a business and the tools you can use to be different. If you're an entrepreneur, business leader, or professional who wants to stand out instead of competing on price, this conversation with Roy Osing will give you the audacious strategies to become the ONLY one who does what you do. In this episode, we explore: · The idea behind BE DIFFERENT or be dead · What The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES is all about · The four main elements of Audacious Leadership · Simple things that can improve the customer experience · The audacious moves Roy made to get to a billion in sales · How organizations can do a better job of differentiating themselves · How an individual can build a rewarding and amazing career · What tools you can use to be different · How sales has to change to become a key strategic force · Roy's secrets to scaling a business · Why it's critical to be the ONLY one who does what you do · Why differentiation is the most critical challenge in business today · How to build an audacious brand · How to grow a business to a remarkable level Connect with Roy Osing: · Website: https://www.bedifferentorbedead.com/ · LinkedIn: https://linkedin.com/in/royosing · Instagram: https://instagram.com/unheardofways · Twitter/X: http://twitter.com/royosing · Facebook: http://www.facebook.com/roy.osing Get His Books & Join the Conversation: Visit his website and blog to learn more about his work and join the BE DIFFERENT or be dead conversation. https://www.bedifferentorbedead.com/
