High Intent

High Intent explores unfiltered lessons from the frontlines of modern marketing. Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond. - Why are CMOs disappearing? - What behavioral science principles can marketers employ to ensure better conversions? - How should a new marketing leader scale an early-stage company? - How can we get sales reps to follow through on cold MQLs? ... These are just some of the topics we explore. About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard. A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term br

High Intent is a business podcast hosted by Justin Rubner, with 13 episodes on record and a Required Pod Score of 80.

Justin Rubner hosts High Intent, a business show with 13 episodes published.

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  Episode #13

  What Now? Google Ate Your Traffic, AI Wants the Receipts

  Sep 21, 202629 minS1

  Nearly 70% of Google searches now end without a click. And now, thanks to AI, companies produce about 40% more content now. Is this volume even helping? Stephanie Richards and I talk about how this trend is actually good for PR because now the game is diversity of content: Stephanie is a B2B public relations strategist, visibility advisor, and founder of SowGrow Public Relations. She has more than 20 years of experience helping B2B companies build visibility and credibility with the audiences that influence buying decisions. Today, her work also focuses on how AI is changing the way companies are found, evaluated, and represented. She’s next on High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I’m your non AI host Justin Rubner.

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  Episode #11

  The Truth About Crowdfunding: What Actually Drives Backers

  Aug 17, 202643 minS1

  So, your company decided to launch a crowdfunding campaign. To be part of the estimated $378 million raised via Reg CF platforms like Wefunder, your work’s just started. Once your admin and legal are ironed out, it’s all about the marketing. Jason Fishman, investor acquisition expert and CEO of Digital Nice Agency, or DNA, helps companies with crowdfunding marketing campaigns. Whether the investor return is a reward or equity, he’s seen what makes a campaign surpass funding goals. He recently managed a webinar that raised over $1.7 million in 24 hours. Jason’s next on High Intent, where we explore unfiltered advice from the frontlines of modern marketing. High Intent is hosted by Justin Rubner.

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  Episode #9

  The Rise of the Fractional GTM Leader

  Jul 15, 202640 minS1

  What are some common GTM mistakes early-stage companies make? How do you determine where you can grow the most? What, exactly, is a fractional GTM leader and why are these positions exploding? Sangram Vajre answers these questions and more. Sangram is CEO of advisory and education firm GTM Partners, co-founder and former CMO of Terminus, an ABM platform, and author of “Move, the Four Question Go-to-Market Framework”. He’s next on High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I’m your host, Justin Rubner. You won't want to miss this one.

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  Episode #8

  Strategy > Branding > Marketing: Are you running Down The Hallway Blindfolded?

  Jul 15, 202642 minS1

  Want to know one of the most empty words in business today? Strategy. In so many executive meetings, it’s often operational tactics that take center stage. And to be honest, when it comes to market strategy sessions, if you look around the room, many people are doing “real” work … like responding to emails … when they should be using their high-priced brains to solve more abstract problems. Positioning, in my view, is one of the most important things we as leaders can spend our time on. But, damn, is it hard. And often, even when we do get it right, we don’t spend the time to strategize on operationalizing it. Welcome to High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I’m your host Justin Rubner. My next guest, Joel Alpert, has three decades of experience helping companies act with more strategy as a consultant and fractional CMO. You could call him the Chief Lightbulb of MarketPower — a consultancy that focuses on business strategy, branding, positioning, and rebranding. His passion is making sure that companies have a clear compass to guide their direction. I’ve served on several marketing webinars with him, and he always has bright ideas and tips for becoming more strategic.

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  Episode #7

  How is AI Impacting Market Research?

  Jul 15, 202652 minS1

  We're drowning in customer data, customer feedback, website analytics, social listening, surveys, reviews, and AI-generated insights. Why do so many companies still struggle to truly understand their customers? After four decades studying human behavior, Mark Michelson has some ideas on how CMOs and CEOs should leverage AI to get better research results. As founder of ThreadsMR, Mark has 42 years of marketing research experience with clients ranging from Google to Coca-Cola. Today he bridges traditional research expertise with artificial intelligence, teaching professionals how to use AI tools without losing the human judgment that actually make insights useful. He’s also the founder of AI Collective Atlanta and heads the Southeast region for the popular group, where he focuses on practical AI education. Mark is next on High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.

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