High Value Publishing

Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.

High Value Publishing is a business podcast hosted by Eric Shanfelt, with 46 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Eric Shanfelt hosts High Value Publishing, a business show with 46 episodes published.

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  Episode #16

  What's New in Publishing May 2026

  May 6, 202632 minS4

  <p>Eric Shanfelt and Jez Walters dig into the publishing news that mattered in May 2026, with a recurring theme tying most of the stories together: unique, authentic, non-commodity content wins. They cover the case for labeling AI content, how to become a Google Preferred Source, the newsprint supply squeeze, where AI is actually impacting publisher operations, Diario Vivo's live journalism events, Danny Sullivan's take on GEO vs. SEO, Stern's ground-up content reset, The Times' "fewer, better stories" growth strategy, and Anijam.ai as the AI tool of the month.</p><p>Links and resources mentioned in this episode are available...

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  Episode #15

  What’s New in Publishing for April 2026

  Apr 7, 202631 minS4

  <p>Eric Shanfelt and Jez Walters cover the latest news and developments affecting media companies and publishers. This month's topics include:</p><b>AI missteps at major newsrooms</b> — The New York Times, Ars Technica, and one of the Netherlands' most prominent news brands all made headlines recently for AI-related editorial failures. Eric and Jez discuss what went wrong and what practical guardrails publishers should have in place.<b>Using AI to research your advertisers</b> — Time magazine built an AI visibility tool to analyze how brands appear across generative AI platforms, then used those insights to sell sponsored content. Eric...

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  Episode #14

  What’s New in Publishing for March 2026

  Mar 10, 202637 minS4

  <p>Eric Shanfelt and Jez Walters are back for the March edition of What's New in Publishing, the monthly roundup of the biggest stories in digital media for magazine and news publishers.</p><p>In this episode:</p><p>Google's alarming new patent—It's been granted, and it could allow Google to replace your publisher pages with AI-generated versions. Should you panic? Eric and Jez break it down.</p><p>Meta AI Summaries on Facebook—AI-generated answers are now sitting right below posts. Facebook users never have to even read the post, let alone click through to your site.</p><p>SP...

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  Episode #13

  An Inside Look at Marfeel’s Publishing Intelligence Platform

  Mar 3, 202630 minS4

  <p>As a media company, if you've ever felt that Google Analytics leaves you wanting more, this episode is for you.</p><p>This week, I'm joined by Michael Henry from Marfeel for a hands-on demo of their publisher-centric media intelligence platform.</p><p>This is NOT a sponsored or paid demo. I requested this because several of my clients already use Marfeel and I've been impressed by it. I've called it "Google Analytics on steroids," but that's probably an understatement.</p><p>In this demo, we walk through Marfeel's Compass analytics platform and how it surpasses GA4's capabilities...

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  Episode #12

  Programmatic Advertising for Publishers: Owned and Operated Media

  Feb 24, 202620 minS4

  <p>Eric Shanfelt shows media companies how to use programmatic advertising on owned and operated media. He focuses on the practical business decisions behind filling unsold inventory on your site and in email newsletters, while protecting user experience, staying on the right side of compliance, and having an actual impact on your business.</p><p>Topics covered:</p>Owned and operated vs non-owned programmatic advertisingWhen programmatic backfill is worth usingWhy B2B sites often have a more difficult time with programmatic backfillDifferent types of programmatic backfillProgrammatic in email newslettersOverlay ad formats and user experience considerationsAffiliate links and how to stay...

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