High-Yield Tourism

Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.

High-Yield Tourism is a business podcast hosted by Gary Bowerman and Dr, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Gary Bowerman and Dr hosts High-Yield Tourism, a business show with 23 episodes published.

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  Episode #23

  Can the SOAR Framework Elevate the Quality of Destination Development?

  Oct 7, 202530 minS0

  <p >Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. Yet, most countries, regions or cities deploy standard models such as SWOT that were developed for companies and organisations whose functions and objectives are entirely different. In this week's show, Gary and Jens discuss adapting specifically for tourism, the SOAR framework (Strengths, Opportunities, Aspirations & Results), which was formulated by two economists in 2009 to shift the focus from problem finding to possibility seeking. The journey takes...

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  Episode #22

  Why the Economic Geography of Tourism Really Matters to Destinations

  Sep 23, 202532 minS0

  <p >"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s University in Japan, about his new book, Economic Geography of Tourism. An economist, tourism policy advisor and former journalist and travel documentary maker, Joao places contemporary tourism in the context of shifting global economic, technological, societal, environmental and political challenges. In alignment with us here at High-Yield Tourism, his book advocates for “tourism strategies that are economically viable, and effectively sustainable, inclusive and resilient.” We take a journey from Japan to South...

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  Episode #21

  Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA

  Sep 18, 202525 minS0

  <p >“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically championed backpacking and youth tourism, a segment of international travel that many destinations overlook. But is it high-yield? You bet. And it delivers priceless word-of-mouth advocacy. In tandem with a successful Working Holiday Visa scheme, world-class adventure travel offerings - think: skydiving, white-water rafting, mountain biking and bungee jumping - and innovative, high-experience hostel brands, youth travel continues to drive New Zealand’s visitor economy. This week, Gary chats with R...

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  Episode #20

  Where Martial Arts Meets Cultural Heritage & Participative Tourism

  Sep 1, 202529 minS0

  <p>Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens journey from Japan to China, South Korea, Thailand and the beach boardwalks of Brazil to assess three sub-segments of martial arts tourism, and why they really matter for destinations. Is martial arts tourism purely about entertainment, or should it delve deeper into the rituals and traditions of ancient civilisations? How are martial arts culture seekers different to fitness travellers, and where are the overlaps? Plus, how do...

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  Episode #19

  Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

  Aug 21, 202535 minS0

  <p >"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are exacerbated in South East Asia, where infrastructure and services are only starting to be optimised for travellers with accessible needs - and few specialist tour companies are leading the way forward. This week, Gary is joined by Yock Song Law, Co-founder & CEO of Ludus Lab, a Singapore-based start-up focused on accessible travel, training and development. Yock Song spent more than a decade with the Singapore Tourism Board...

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