Home Care Marketing & Sales Mastery by Approved Senior Network®

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com

Home Care Marketing & Sales Mastery by Approved Senior Network® is a business podcast hosted by Valerie VanBooven RN BSN, with 491 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Valerie VanBooven RN BSN hosts Home Care Marketing & Sales Mastery by Approved Senior Network®, a business show with 491 episodes published.

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  Home Care Marketing & Sales Mastery by Approved Senior Network®

  Home Care Marketing Unfiltered: Your Brochure Isn’t a Referral Strategy

  Sep 15, 202618 minS2

  Send us Fan Mail If you’re doing all the “right” home care marketing moves but the phone is still quiet, there’s a good chance you’re not failing at effort, you’re failing at being memorable. We get real about why referral sources stop responding when all we bring is another brochure, and how to shift from repetitive drop-offs to purposeful visits that actually build trust with discharge planners, social workers, and skilled nursing facility teams. We break down situational referral marketing, the simple strategy of matching your message to what’s happening right now, then pairing it with a small, useful leave-behind people will keep on their desk. Think fall prevention month plus grip socks, or a creative Halloween idea that sparks conversation and makes someone smile, because “stuffy and serious” is not the only way to be professional. The goal is differentiation that feels thoughtful, not gimmicky, so you become the agency they remember when a patient needs help. We also talk about the realities of the referral roller coaster: market hard, get slammed with assessments, then everything goes quiet when you can’t get back out. That’s where planning two months ahead, keeping basic supplies in your car, and building a repeatable system keeps your referral pipeline steady. We dig into ethics and boundaries around gifting, how to ask for the business without sounding pushy, and why “pleasantly persistent” wins over time. If you want more referrals, stronger relationships, and a home care sales approach that feels human, press play. Subscribe, share this with a marketer who’s feeling stuck, and leave a review with the most creative leave-behind idea you’ve ever tried. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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  Episode #1

  Home Care Marketing Unfiltered: They Already Have a Home Care Company—Here’s How You Get In

  Sep 15, 202622 minS2

  Send us Fan Mail They tell you the truth in the first five seconds: “We already have a home care agency.” If you’ve ever heard that from a skilled nursing facility, hospital discharge planner, or assisted living community and felt the door slam, we’ve been there. We unpack why that objection happens, why it rarely means “never,” and how we keep showing up without looking desperate or generic. The heart of the strategy is simple: you must be different in a way they can repeat to someone else. We talk real home care agency sales tactics that work in crowded markets like Phoenix, including how to craft a differentiator that actually gets you past the gatekeeper. We share examples like rapid response programs, “start today” promises you can operationally support, and service lines that make social workers think, “No one else is doing this.” We also dig into skilled nursing facility marketing reality: the side-eye, the high-stress front desk, and the long game of becoming the person who can walk straight back to the social worker’s office because you’ve earned trust. Once you get that first referral, we explain how to turn it into momentum by doing the extra work others skip: coordinating details, gathering PT and OT notes when needed, and making the discharge plan smoother for everyone. We also get tactical about winning the in-home assessment when families are interviewing multiple agencies, plus how we keep up with competitive analysis through secret shopping and market check-ins so we can reinvent before a new competitor takes our lane. If you want more referrals, stronger relationships, and a message that stands out online and in the field, hit play, then subscribe, share this with a marketer who needs it, and leave a review with the differentiator you’re working on right now. Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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  Home Care Marketing & Sales Mastery by Approved Senior Network®

  How to Find Better Caregivers, Recognize the Right Fit, and Prepare Them for Real-World Care

  Aug 13, 202633 minS4

  Send us Fan Mail One bad caregiver hire doesn’t just create a scheduling headache, it can break family trust, put a client at risk, and damage your home care agency’s reputation in a single shift. We walk through a practical, field-tested approach to caregiver hiring, selection, and training that aims for something bigger than “coverage”: dependable, compassionate people who make good decisions when no one from the office is in the room. We start where most agencies quietly lose great applicants: caregiver job postings and slow follow-up. We talk about why recruiting is sales, what to change in your headline and call to action, how to stop burying the benefits, and why speed matters more than you think. Then we shift to the in-person experience, because your office process is also being evaluated. We share the questions we ask first about hours, travel radius, and client preferences, plus how to stay honest about schedules so you don’t create early quits. From there, we get into caregiver interview questions that reveal judgment and integrity, not just experience. You’ll hear the five traits we screen for, the red flags we take seriously, and the real-world scenarios we use to test boundaries: cash tips, late relief coverage, falls, medication requests, and shower refusals. We also outline hands-on training stations, dementia communication support, documentation standards, and a simple retention plan for the first 90 days so caregivers feel supported and stay longer. Subscribe for more home care leadership and caregiver training strategies, share this with an agency owner or scheduler who needs it, and leave a review with the one hiring change you’re making next. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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  Home Care Marketing & Sales Mastery by Approved Senior Network®

  Handling Family Conflict: How Home Care Agencies Can Help Families Get to “Yes” Faster

  Aug 2, 202648 minS4

  Send us Fan Mail Posted at https://homecaremarketingnews.com/handling-family-conflict-how-home-care-agencies-can-help-families-get-to-yes-faster/ Families don’t delay home care because they love waiting. They delay because everyone in the room is protecting something: a parent’s independence, a spouse’s pride, a sibling’s wallet concerns, or their own fear of making the wrong call. We walk through what’s really happening behind “We need more time” and how to move a family toward clarity without pushing, pressuring, or picking sides. We share the most common reasons families hesitate, then break down the four main stakeholders you’re actually communicating with: the older adult, the adult daughter, the adult son, and the exhausted spouse caregiver. From there, we get tactical with listening skills and specific questions that uncover hidden objections, build trust fast, and turn a tense assessment into a calmer partnership conversation. You’ll hear practical language for responding to “Mom doesn’t want help,” “My brother disagrees,” “It’s too expensive,” and “We’ll handle it ourselves,” while still keeping your expert role. Then we go past the signed agreement, because client experience and retention are won in the first 30 days. We cover expectation-setting, common complaints, the CARE framework for de-escalating tough calls, and a proactive check-in cadence that prevents silent dissatisfaction from turning into cancellations. We also dig into caregiver matching, personality fit, and how to gather the right details during intake so the first week of care starts strong. If you work in home care sales, senior care marketing, or client services, this one is a practical playbook you can use immediately. Subscribe for more training, share this with a teammate who handles assessments, and leave a review with the hardest family objection you want us to tackle next. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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  Home Care Marketing & Sales Mastery by Approved Senior Network®

  AI for Home Care Agencies: Practical Options for Websites, AI Search, Chat, and Phone Answering

  Jun 18, 202636 minS3

  Send us Fan Mail Google is starting to answer home care questions for families before they ever click a website, and that shift changes everything about how we market, write, and respond. We walk through what “practical AI” really looks like for a home care agency that still wants to lead with empathy, trust, and real human guidance, not a cold automated experience. We share how we’re using AI for website development and content writing as a first draft, then tightening it with human review so it doesn’t sound generic, miss local details, or overpromise. We dig into the questions families ask most often like home care cost, payment options, and whether Medicare or Medicaid pays for home care and explain why your site needs clear, easy-to-quote answers. You’ll also hear why TLDR summaries, structured FAQ pages, and better long-tail keyword content can improve visibility in Google AI Overviews and other AI search tools, helping your agency get referenced first. Then we get hands-on with AI chat for home care websites: how it can respond instantly after hours, capture inquiry details, and forward full chat transcripts to the right person on your team. We lay out the guardrails that matter most including no medical advice, no pricing quotes, no caregiver availability promises, and clear emergency messaging. Finally, we talk about AI phone answering and where it may fit best as overflow support and call routing, plus why you should start small, test carefully, and keep humans in the loop. Subscribe for more practical home care marketing and sales training, share this with an agency owner who’s curious about AI, and leave a review with the biggest question you want AI to help you handle. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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