Hospo Dojo Podcast
Building a Hospitality Brand That Lasts: The Knafeh Bakery Story
<p>What does it really take to build a hospitality business that cuts through noise without losing its soul? <br><br>In this episode, Paul Ayyash sits down with Ameer El-Issa, co-founder and creative director of Knafeh Bakery, of the most culturally resonant dessert and experience-driven concepts to come out of Australia and beyond. From growing up around hospitality, to studying architecture, to launching Knafeh Bakery as a tightly focused, one-product concept, Ameer’s journey is anything but conventional.<br>Knafeh Bakery has since scaled across borders from Beirut to Abu Dhabi, Sydney, Melbourne, New York and Dubai, with brand co...


