How I Hire
Inside the Modern CRO Role with Carve Designs’ Megan Porteous
Megan Porteous is the Chief Revenue Officer at Carve Designs, a beach lifestyle brand creating surf-inspired apparel for women. Megan traces her career back to D1 volleyball, which led her to work at Oakley as Global Sports Marketing Manager and continues to inform her leadership approach today. After 6 years at Oakley, Megan followed her curiosity and passion to new opportunities at Amer Sports and Reef, where she cultivated deep experience in brand and digital leadership, leading growth and implementing strategy across e-commerce, wholesale, and marketplace channels. Megan and Roy get into her leadership and hiring playbook, the current opportunities and challenges facing CROs today, and more. Highlights from our conversation include: - How Megan’s background as a college athlete informed her early career experiences (2:05) - Why Megan left her dream job at Oakley (4:00) - The evolution of her leadership playbook (6:10) - How she approaches stretch projects with her team (8:42) - What Megan looks for in a leader (10:24) - Cultivating healthy team culture (12:45) - Making the most of her team’s in-person time together (13:50) - How the CRO role differs from past roles (16:00) - What her team structure looks like at Carve (18:12) - How Megan stays up on opportunities and tools in the digital marketing, brand, and e-commerce space (22:16) - Balancing brand and performance marketing (24:06) - Megan’s advice for emerging leaders (28:46)
