Episode #3
How To Become A... Impact Campaigner
How do you actually get people to care about the world's biggest problems? In this episode of How To Become A... , Grace speaks to Paul about his unconventional journey into impact campaigning and how creativity, entertainment and storytelling can be used to create real-world change. From starting his own company at just 16 to working across marketing, comedy, comics, TV and film, Paul eventually found a way to combine his creative skills with his passion for helping animals. He explains: What an impact campaigner actually does Why great campaigning is about making things simpler , not more complicated How marketing, comedy and storytelling can create social change Why listening to your audience matters more than shouting at them He also shares the incredible story behind The Most Important Comic Book on Earth , which brought together names including Leonardo DiCaprio, Ricky Gervais, Jane Goodall and Ian McKellen and helped raise millions for conservation. Plus, we get into: Sending thousands of emails to make a huge idea happen Using social media to reach audiences traditional campaigning couldn't Helping campaigns that contributed to environmental change Combining entertainment and charity through film Why curiosity and understanding people are essential skills His advice for anyone who wants to make a difference# At the heart of the episode is one brilliantly simple lesson: make it easy for people to help. If you're interested in: Charity and nonprofit careers Environmental campaigning Animal conservation Marketing and advertising Creative careers Social impact Storytelling and filmmaking This is a fascinating look at how the skills you already have could be used to make a much bigger difference than you think. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
