How To Founder

Founders are pioneers of economic prosperity. We equip them for the journey.Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business. We're not here for the typical success stories; we're challenging conventional wisdom, tackling tough topics, and giving you the unfiltered truth about what it actually takes to succeed. If you're ready to move beyond the status quo and are looking for a podcast that's as ambitious as you are, subscribe now. It's time to rewrite the rules and build your own

How To Founder is a business podcast hosted by Anthony Franco, with 216 episodes on record and a Required Pod Score of 80.

Anthony Franco hosts How To Founder, a business show with 216 episodes published.

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  Episode #216

  216 Your Team Didn't Decide, They Just Waited For You

  Sep 24, 202634 min

  A founder went dark for a month — no Slack, no email. The first thing he wrote down when he came back was that the company takes too long to make decisions. Chris Franks and Anthony Franco take apart the advice to strategically disappear and find the flaw in it. Going offline changes when decisions happen. It doesn't change who's allowed to make them, so most founders come back to a queue instead of a company that ran itself. They dig into the failure mode nobody names — the founder whose business runs fine until he shows up and re-engineers something that only needed a tweak — and the move that beats both disappearing and intervening: deciding, on purpose, not to decide. Also in this one: why burnout tracks progress rather than hours, and a way to hand off work that turns the job into pruning instead of writing from scratch. One host admits he's never taken a lights-out vacation in twenty-five years. The other admits it took six months after selling his company to stop waking up with his heart pounding about payroll. Keywords: founder burnout, delegation, decision making, cycles of dependency, stepping away from your business, founder vs CEO, leadership, taking vacation as a founder, team autonomy

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  Episode #215

  215 Your To-Do List Is Full Of Decisions You're Dodging

  Sep 17, 202641 min

  A hundred and one of those three hundred open issues weren't work. They were waiting on one person to decide. Chris Franks and Anthony Franco pull apart the founder to-do list and find something uncomfortable underneath it. Most of what never gets crossed off isn't work at all — it's decisions nobody made, and no amount of reorganizing will clear them. They dig into why a list that gets rearranged keeps getting longer, the three-day forward test that tells you whether a task is dead or dangerous, and the habit of scheduling work you hate on the last possible day with zero buffer, plus what that habit costs when a Tuesday goes sideways. Also in this one: why founders manufacture emergencies out of two-week tasks, how building the perfect tool becomes the most convincing form of procrastination, and a sorting rule that beats ranking by importance. One host admits the oldest item on his list is nineteen months old. The other admits he used to break working systems just for the adrenaline. This one got honest fast. Keywords: founder productivity, to-do list, prioritization, decision making, time management, procrastination, task management, solo founder, startup operations

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  Episode #214

  214 Stop Grinding: Where Founder Time Actually Goes

  Sep 10, 202639 min

  You have eighty hours a week and four jobs pulling at it, and by Friday you still can't say whether you spent them right. This episode pulls apart the real math of founder time. Not the tidy four-mode framework of build, organize, cultivate, and sell, but the harder question underneath it: how do you decide what to work on today, and how do you know if you chose well? The hosts dig into two competing philosophies for prioritizing a founder's week, one filtered through risk and one filtered through proximity to revenue, and why both collapse the moment you switch between them mid-week. They unpack why a sales pitch is a research tool disguised as a close, why the tasks that feel most productive are often the biggest waste of a founder's hours, and why locking a calendar into rigid blocks too early can kill the messy discovery that finds product-market fit. Along the way, they clash over whether grinding through what you hate is discipline or a habit dressed up as virtue. If you've ended a week exhausted with no idea whether you touched what actually mattered, this conversation hands you the filter to fix that. Keywords: founder time management, prioritization, risk burn-down, founder productivity, delegation, strategic focus, EOS Traction, product-market fit

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  Episode #213

  213 Dashboards Hide the Call You Won't Own

  Sep 3, 202651 min

  Dashboards do not make the call. They hide it. Founders drown in market reports and still have to decide whether to start, keep going, or kill the company. Chris Franks, Stephanie Hays, and Anthony Franco dig into founder intuition versus data: why gut is usually homework you already did, why acting before you measure damages the team, and why product-market fit is audience size plus pain big enough to open a wallet — pain pills, not vitamins. They unpack modeling the future instead of hunting flattering research, the trap of overbuilding before you sell, zombie companies that never make the 90% failure stat, and the only scoreboard that eventually matters: profitable revenue. You will leave with a sharper test for when data is a tool versus a security blanket, a harder look at sunk-cost loyalty to a dead shape, and Stephanie’s four pillars of alignment — who you work with, what you make, the skill you bring, and how you want to work. Intuition after research is a tool. Intuition instead of research is ego. Keywords: founder intuition, gut vs data, product-market fit, kill a startup, revenue, opportunity cost, founder alignment, market research, overbuilding, zombie company

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  Episode #212

  212 Your Org Chart Is Charging Interest

  Aug 28, 202649 min

  Every new box on the org chart is a loan against the speed of your company. Most founders take that loan without reading the rate. The interest shows up later as lag, translation loss, and meetings that exist only to keep the boxes talking. Chris Franks and Anthony Franco dig into lean org structures that still scale in the age of AI: when flat is a coordination strategy and when hierarchy is just honest onboarding, why staffing behind growth beats hiring ahead of anxiety, and why the first manager hire is dangerous if it is really an escape from management rather than a multiplier of it. They unpack what AI actually changes for knowledge work — multiplying experienced people, automating the mechanical twenty to thirty percent of jobs, and failing hard when founders burn hours on the wrong “progress” — plus use case zero for company AI adoption: training, not empty seats. You will leave with a clearer rule for matching structure to the work in front of you, a sharper filter for manager and headcount decisions, and a practical view of AI as leverage for practitioners rather than a substitute for org design. No universal chart. Just deliberate loans against speed. Keywords: lean org structure, org chart, headcount, flat organization, hiring, management, AI productivity, knowledge work, founder scaling, team design

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