
Episode #26
A live performance approach to leadership
Leadership isn’t just something we learn. It’s something we step into, often in moments we don’t get to rehearse. Sharifa Austin is a Senior Director, People Development & Organizational Effectiveness at Universal Music Group. She approaches leadership as something to be designed, built for the moments that matter most. This approach has been shaped inside a global business where leadership is tested in real time. Her work reframes leadership through a performance lens: not as something to perfect, but something to prepare for with intention. In this episode, Sharifa shares her intentional leadership design framework: Soundcheck, Spotlight, Setlist, Showtime. Leaders, she'll tell you, aren't just soloists. They're conductors, shaping how others come in, align, and deliver. This episode was captured in front of a live audience, with audience Q&A included. About Sharifa Austin: Sharifa Austin is the Senior Director, People Development & Organizational Effectiveness at Universal Music Group. She is a leadership strategist known for designing innovative, business-aligned development experiences across some of the world’s most iconic music labels—including Interscope, Capitol, Def Jam, Republic, and Motown. At Universal Music Group, she has built and scaled a global leadership ecosystem that is reshaping how leaders grow, influence, and perform in high-pressure creative environments. Trusted by senior executives for her insight and strategic clarity, Sharifa blends cultural fluency with cutting-edge program design. She holds a Bachelor of Arts with Specialization in Marketing from California State University Los Angeles and is a recognized as a thought partner in redefining leadership and people strategy for the next era of work. Connect with Sharifa on Linkedin .


