How to Spin It

What does it take to spin today’s scandals and successes? Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals. Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.

How to Spin It is a business podcast hosted by Love Comms, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Love Comms hosts How to Spin It, a business show with 11 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #4

  Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier

  Mar 2, 202640 minS2

  <p>This episode is about <b>communicating impact clearly</b>, making sense of complex information, and finding ways to engage people without diluting the message.</p><p>In this episode, I’m joined by<b> Thea de Gallier</b>, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand.</p><p>Thea shares their journey from journalism, including several years working at the BBC, into freelance communications, and how their experience across digital journalism and content formats shaped their approach to cl...

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  Episode #3

  Measurement and PR: Proving the Value of Your Work with Marianne Morgan

  Feb 9, 202644 minS2

  <p>This episode is about <b>knowing the value of your work</b>, keeping sight of it, and being able to articulate it when it counts.</p><p>In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to <b>confidently demonstrate the impact of PR.</b></p><p>Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how insight can help you stay on track, strengthen decision-making, and show the...

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  Episode #2

  Relevance and Perspective: Building Brands with Shilpa Saul

  Jan 26, 202642 minS2

  <p>This episode is about <b>relevance</b>; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room.</p><p>In this episode, I’m joined by <b>Shilpa Saul</b>, Partner at <b>The Unmistakables</b>, to talk about relevance, power, and how brands and organisations can create work that truly connects with people.</p><p>Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become relevant to more people, not just people like them.</p>...

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  Episode #1

  Ambition and Burnout: Building a Different Way of Working with Lee Griffith

  Jan 12, 202646 minS2

  <p>This episode is about ambition and <b>what it’s like to operate for years in high-pressure communications roles</b>. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working.</p><p>Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, and the judgement calls that come with senior roles.</p><p>The conversation also explores her...

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  Episode #6

  How to Spin It: Christmas Special with Hannah Sharratt

  Dec 17, 202543 minS1

  <p>Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season.<br/><br/>In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, where she worked on Coca-Cola’s Christmas activity and Cadbury. She now...

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