How'd They Do That?

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

How'd They Do That? is a business podcast hosted by Unknown Host, with 20 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts How'd They Do That?, a business show with 20 episodes published.

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  Episode #19

  How to Run Executive Off-Sites That Actually Drive Results With Joe Gonzalez

  Aug 4, 202635 min

  Planning an off-site can feel like a gamble. You book the place, fill the agenda, hope everyone has a good time, and quietly wonder if any of it actually moved the business forward. This episode flips that script. Skot Waldron sits down with Joe Gonzalez, a real estate developer and hospitality operator behind Silvarra, a luxury cabin retreat in North Georgia built specifically for executive off-sites and leadership retreats. Joe spent 15 years in tech before building a space designed to help teams think clearly, connect deeply, and make the big decisions that rarely get made in the day-to-day noise. If you coach, consult, or run a service-based business, this conversation is full of usable ideas. You will hear why environment changes the way people think, the three beliefs behind every great off-site, the "one thing" rule that beats over-planning, how long a retreat should really be, and why the best gatherings leave room for silence and unscheduled moments. Timestamps: 00:00:00 – Cold Start & Intro 00:04:20 – The Idea Behind the Retreat Business 00:07:01 – Where Most Off-Sites Go Wrong 00:10:08 – The Science of "Sleep On It" 00:13:32 – The 3 Beliefs Behind a Great Off-Site 00:17:47 – The One-Thing Rule That Beats Over-Planning 00:21:16 – How Long an Off-Site Should Actually Be 00:24:25 – Designing Spaces Worth Every Penny 00:28:11 – Where to Start & Who to Learn From 00:31:08 – Tie the Trip to Real Business Results Links: Guest: Joseph Anthony Gonzalez Website: www.silvarrablueridge.com Silvarra Instagram: www.instagram.com/silvarrablueridge Personal Instagram: www.instagram.com/wakingupexcited LinkedIn: www.linkedin.com/in/josephagonzalez Resources You May Find Helpful: Favorite Book: Unreasonable Hospitality Priya Parker — Purposeful Gatherings Author of The Art of Gathering Patrick Lencioni — Team Health & Executive Alignment Author of The Five Dysfunctions of a Team Adrian Segar — Participant-Driven Event Design Author of Conferences That Work Download: The Executive Offsite Framework Download: Sample 2-Day Executive Offsite Agenda

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  Episode #18

  How To Run A Real Mastermind With Mike Kim

  Jul 21, 202645 min

  Most "communities" are just Zoom calls wearing a fancy name tag. In this episode, Mike Kim breaks down what real community looks like: a place where people can share wins without feeling weird, be honest without getting judged, and grow without being treated like a number. We talk about why people join for the leader… but stay for the relationships, and how trust is the actual product. You'll also hear how Mike separates masterminds vs. memberships , why he sets clear rules (and keeps them), how he structures calls so they don't turn into weekly "nothing happened" updates, and the simple test to know if you're even wired to lead a community. If you want a group that creates momentum, meaning, and retention, not just "content" this is your blueprint. Timestamps: 00:00:00 – Intro & Highlights 00:04:19 – Cold Open Banter + "We Met in the Bathroom" Story 00:05:20 – Why Community Matters (and why Mike's been doing it for a decade) 00:06:08 – What "Community" Actually Means (no bragging, real trust) 00:10:16 – Mastermind vs Membership: Roundtable vs Classroom 00:14:15 – Raising Standards: "Write a Book by 2026" (or you're out) 00:24:13 – How Mike Structures Groups: cadence, attendance, expectations 00:30:54 – Should You Start a Community? The Fast Test 00:38:08 – Mike's IP Assessment Offer + Discount Code 00:41:25 – Final Hope: The Shift from Attention to Wisdom (and trust wins) Links: Guest: Mike Kim Website: mikekim.com/newsletter YouTube: youtube.com/@RealMikeKim Instagram: @mikekim LinkedIn: linkedin.com/in/mikekimtv TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter X: twitter.com/mikekimtv

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  Episode #17

  How To Promote Yourself Without Feeling Sleazy With Jennifer Brown

  Jul 7, 202654 min

  Most coaches and consultants know speaking can be a powerful way to grow their business, but knowing that and actually doing it well are two very different things. In this episode, Skot Waldron sits down with Jennifer Brown, a 20-year business owner, four-time author, and sought-after corporate keynote speaker, to unpack what it really takes to build a speaking career that pays. Jennifer shares how she went from a reluctant consultant to a world-stage keynoter, why writing a book can change everything fee-wise, and how to think about early speaking gigs as long-game relationship investments instead of one-off transactions. She also gets practical about landing the right gigs, positioning yourself in the right market, negotiating fees, climbing from $2,500 to $10,000 and beyond, and inspiring confidence before the contract is even signed. Timestamps: 00:00:00 – Cold Start & Intro 00:02:30 – The Backwards Path to the Stage 00:05:30 – Finding Your Point of View as a Speaker 00:08:01 – Early Gigs, Free Work, and the Long Game 00:15:02 – What Corporate Buyers Are Actually Asking 00:17:53 – Speaking as a Lead Magnet, Not Just a Stage 00:30:31 – What It Takes to Climb from 2,500 to 10,000+ 00:41:16 – How to Overcome Imposter Syndrome and Play Bigger 00:42:46 – One Thing You Can Do Right Now Links: Guest: Jennifer Brown Website: @jenniferbrownspeaks LinkedIn: linkedin.com/in/jenniferbrownspeaks

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  Episode #16

  How To Approach Book Publishing With Doug Crowe

  Jun 23, 202636 min

  Writing a book isn't the finish line, it's the starting block. Doug Crowe breaks down why the traditional publishing model is broken, why "bestseller" badges are mostly vanity metrics, and how authors can turn books into permanent brand assets instead of dusty accomplishments. We unpack why attention is harder than ever, how AI should assist (not replace) human storytelling, and why flipping the spotlight from you to your audience creates built-in distribution. Doug shares real examples of authors landing enterprise clients, keynote stages, and long-term influence by treating books as relationship engines , not products. If you're writing a book to be remembered, not ignored, this episode is required listening. Timestamps: 00:00 — Cold Open & Intro 03:04 — Why Writing a Book Still Matters (Legacy vs Attention) 06:18 — The Broken Publishing Model: Write, Publish, Pray 08:47 — Attention Is the Scarcity (Not Content) 10:47 — Why AI Can't Replace Human Storytelling 14:12 — The 90-Day Flip: Turning a Book into a Growth Engine 17:57 — Taking the Spotlight Off You (The Oprah Effect) 20:03 — Why Bestseller Lists Are Mostly Vanity Metrics 29:03 — The Thousand True Fans Strategy for Authors 31:30 — Books in the Age of AI: Humanity Still Wins 32:50 — One Practical Step for Aspiring Authors Links: Guest: Doug Crowe Website: authoryourbrand.com/go LinkedIn: www.linkedin.com/in/thedougcrowe

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  Episode #14

  How to Master Relationship Building With Will Riley

  Jun 9, 202629 minS0

  <p>Most coaches and consultants didn't start their business because they were excited to "do sales." They started because they're good at solving problems, serving clients, and doing the actual work. But then business development shows up like an extra job with a name badge nobody asked for.</p> <p>In this episode, Will Riley shares how he grew his consulting business by 75% in one year without cold outreach, pushy pitches, or a giant social media machine. His approach is simple: five coffee catch-ups a month, a thoughtful relationship list, and conversations that feel human instead of forced. If sales...

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