Human-First Digital - SEO and Website Optimization Podcast

Your guide to website optimization, SEO, and digital marketing. Expert interviews and insights brought to you by Lumar.Learn more about Lumar’s enterprise-scale website optimization platform at lumar.io

Human-First Digital - SEO and Website Optimization Podcast is a business podcast hosted by Lumar (formerly Deepcrawl), with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lumar (formerly Deepcrawl) hosts Human-First Digital - SEO and Website Optimization Podcast, a business show with 10 episodes published.

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  Episode #10

  Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez

  Jan 22, 202517 minS0

  <p>International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences. </p> <p>We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.</p> <p> </p> <p>************************</p> <p>Episode Timestamps:  </p> 00:00:10 — Welcome to Human-First Digital 00:00:27 — Digital PR...

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  Episode #9

  SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey

  Jan 9, 202529 minS0

  <p>Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress. </p> <p>Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year.  </p> <p> </p> <p>************************</p> <p>Episode Timestamps:  </p> 00...

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  Episode #8

  Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult

  Dec 18, 202416 minS0

  <p>This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal —  to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at Click Consult. </p> <p> </p> <p>– – – </p> <p> </p> <p>“I’ve found that knowing how to extract things is a very good way of making friends with a lot of people,” says Chris Spann, host of Human-First Digital. </p> <p> </p> <p>“A simple example of where it will benefi...

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  Episode #7

  Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban

  Dec 4, 202416 minS0

  <p>“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante. <br> <br> </p> <p>In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights. <br> <br> </p> <p>This pair of SEO pros discuss how Looker Studio can help you expand beyond the native reports in Search Console, the challenges of dealing with large datasets in Looker, how to simplify your Looker Studio r...

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  Episode #6

  SEO & EEAT Tips for YMYL Websites – with Amanda Walls

  Nov 20, 202422 minS0

  <p>This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare. </p> <p>Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Cedarwood Digital, a Manchester-based digital marketing and SEO agency. Amanda shares her journey from journalism to owning a digital marketing agency and offers her insights on the evolution of SEO for YMYL websites. </p> <p>Chris and Amanda discuss the significance of E-E-A-T in YMYL sectors and hi...

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