IAB Europe podcasts

From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.

IAB Europe podcasts is a business podcast hosted by IAB Europe, with 88 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

IAB Europe hosts IAB Europe podcasts, a business show with 88 episodes published.

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  IAB Europe podcasts

  Scaling Intelligence: Inside DMEXCO 2026

  Aug 4, 202634 min

  In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence , the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage in Cologne. Find out more about DMEXCO and secure your tickets here - https://dmexco.com/

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  IAB Europe podcasts

  The Convergence & Coexistence of Trade & Media

  Jul 29, 202630 min

  As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines? In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.

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  IAB Europe podcasts

  Digital Dawn - From Cannes to Commerce: Inside Wolt Ads

  Jul 21, 202616 min

  Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise Partnerships at Wolt, to explore the fast-growing world of commerce media. They discuss the trends cutting through the Cannes buzz, how Wolt Ads connects digital and physical customer moments, the role of AI, and what brands need to succeed in this increasingly important space.

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  IAB Europe podcasts

  Digital Dawn – AdEx Benchmark 2025: Two Decades of Measuring Europe’s Digital Advertising Market

  Jul 15, 202624 min

  In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025. The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026.

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  IAB Europe podcasts

  Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media

  Jun 2, 202640 minS0

  <p> In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to support more complex partnerships, and how shopper intent data can help brands that do not sell directly on the shelf achieve meaningful outcomes. The conversation also tackles common misconceptions about Retail Media, how to balance endemic and non-endemic demand, and why protecting the...

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