
Episode #392
The Business of Second Chances: Emily O’Brien on Building Comeback Snacks
Your darkest chapter does not have to define the life you build next. In this episode of ICONIC, Jennifer Leigh is joined by Emily O’Brien, founder of Comeback Snacks, for a powerful conversation about second chances, entrepreneurship, accountability, and turning adversity into purpose. Together, they explore how Emily transformed one of the darkest periods of her life into the foundation for a bright, purpose-driven business, what it means to rebuild after everything changes, and why our hardest experiences can become part of the story without becoming our identity. In this conversation, you’ll hear: • How a trip to St. Lucia changed Emily’s life overnight • The moment she decided prison would not be the end of her story • How making popcorn in prison inspired the idea for Comeback Snacks • Why Emily used her time inside to study business, build relationships, and prepare for her future • What accountability, forgiveness, and second chances have taught her about rebuilding a life If this episode resonates with you, follow ICONIC and leave a review. Connect with Emily: • Instagram: @comebacksnacks | @emz.obrien • Website: comebacksnacks.com Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

