Icons of Influence

You already know how to build a business. What you need now is a different conversation.Icons of Influence brings together established coaches, consultants, and service providers who are scaling seven-figure enterprises the right way—with integrity-driven systems, AI-powered leverage, and zero tolerance for the kind of performative nonsense that has dominated online business for the last decade.Every episode is a masterclass in what it actually looks like to build something that matters. Not a highlight reel. Not a sales pitch. A real conversation between people who have earned the right to have it.This is the show for founders who are done playing small and done pretending. sherylplouffe.substack.com

Icons of Influence is a business podcast hosted by Sheryl Plouffe, with 216 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sheryl Plouffe hosts Icons of Influence, a business show with 216 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Icons of Influence

  How to Turn Claude Into a Thinking Partner, Not a Yes-Machine

  May 8, 20262 minS0

  <p>Most people are using AI wrong, and they don’t even know it.</p><p>They ask Claude a question. Claude gives a confident, well-structured answer. They walk away feeling validated.</p><p>But here’s what actually happened: Claude told you what you wanted to hear.</p><p>That’s not a bug. It’s the default. AI models are trained to be helpful, which often means agreeable. And agreeable feels good until you launch the wrong offer, double down on a broken strategy, or miss the blind spot that costs you six months.</p><p>The fix is simpl...

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  Icons of Influence

  Divorce Isn't a Failure. It's a Turning Point. — with Becky Swanson

  May 7, 202616 minS0

  <p>Most people navigating divorce focus on surviving it. Becky Swanson built an entire methodology around something more strategic, making sure women don’t walk away from the process having left six figures on the table.</p><p>Becky is a Certified Divorce Coach and ICF Professional who has carved out a niche at the intersection of emotional intelligence, financial strategy, and legal navigation. She works with women with children going through divorce and has structured her practice around a results-based guarantee; clients protect $100,000 or more in avoidable costs, or the engagement isn’t complete.</p><p>This is a conv...

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  Icons of Influence

  Depth and Trust Outperform Visibility Alone

  Nov 11, 20255 minS0

  <p>There was a time when visibility was everything.</p><p>Post more.Go live more.Be everywhere.</p><p>This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p><p>That was the mantra.And for a while, it worked.</p><p>But something has shifted.</p><p>Audiences have grown wiser. Algorithms have grown louder.And somewhere along the way, trust became the new metric of influence.</p><p>Today, it’s not about how visible you are.It’s about how deeply people believe you.</p><p>Visi...

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  Icons of Influence

  Authority Is Built Through Demonstration, Not Declaration

  Nov 7, 20256 minS0

  <p>I’ve noticed a pattern over the last few years.</p><p>More and more people are declaring themselves experts, sometimes after reading one book, finishing one course, or spending one weekend learning something new.</p><p>They hang a shingle.Update their bio.Add “coach,” “consultant,” or “strategist” to their title.</p><p>And then they wait for the world to believe it.</p><p>But the truth is, authority doesn’t come from what we declare.It comes from what we demonstrate.</p><p>The Difference Between Desire and Depth</p><p>You don’t need 10,000 hours of experience to b...

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  Icons of Influence

  Nida Leardprasopsuk - How to Become Irreplaceable and Differentiate Yourself

  Jul 31, 202321 minS0

  <p>Are you ready to stand out online as a world-class expert?</p><br/><p><br/></p><br/><p>Join us in this upcoming episode of Cash In On Camera as we dive into the fascinating world of becoming irreplaceable and differentiating yourself in the marketplace.</p><br/><p><br/></p><br/><p>Our special guest, Nida Leardprasopsuk, is a top-tier business consultant and former Fortune 500 executive with more than two decades of experience in business, psychology, and personal development. She is a regular contributor to Forbes, Entrepreneur, and Brainz Magazine.</p><br/><p><br/></p><br/><p>Learn to...

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