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Business
Hosted by Sky Cassidy (CEO) of MountainTop Data · Business · EN · 194 episodes
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Signup to Generate a PitchIf You Market is a business podcast hosted by Sky Cassidy (CEO) of MountainTop Data, with 194 episodes on record and a Required Pod Score of 84. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Sky Cassidy (CEO) of MountainTop Data hosts If You Market, a business show with 194 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #202
<p>On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.</p><p>Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. </p><p> </p><p>Learn more about your ad choices. Visit megaphone.fm/adchoices</p>
Episode #201
<p>On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.</p><p>Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food.</p><p> </p><p>Learn more about your ad choices. Visit megaphone.fm/adchoices</p>
Episode #199
<p>On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more.</p><p>Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn.</p><p> </p><p>Learn more about your ad choices. Visit megaphone.fm/adchoices</p>
Episode #200
<p>On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. </p><p>Tina Lorenz is an unlikely success story: a purple haired grandmother who </p><p>created a 7-figure business with no previous experience, when she was </p><p>already past 50.</p><p>Now she is known as the preeminent copywriting mentor, mindset shifter, </p><p>and transformational business coach, with a focused emphasis on training </p><p>entrepreneurs, coaches, and business owners to turn their words into </p><p>money with ChatGPT, high impact m...
Episode #198
<p>On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business.</p><p> </p><p>Learn more about your ad choices. Visit megaphone.fm/adchoices</p>
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