Ignite: Healthcare Marketing Podcast

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

Ignite: Healthcare Marketing Podcast is a business podcast hosted by Cardinal Digital Marketing, with 245 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cardinal Digital Marketing hosts Ignite: Healthcare Marketing Podcast, a business show with 245 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #219

  #219 - From broken attribution to 14% dental patient growth

  Aug 11, 202619 min

  If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online reviews, and hyperlocal marketing are reshaping how parents choose healthcare providers, and how to tie every initiative back to measurable business outcomes. You'll learn: How to rebuild attribution around patient growth instead of vanity metrics Why AI search and ChatGPT are already driving patient bookings How a review generation strategy drove an 85% increase in five star reviews How to prove marketing's impact with executive-level metrics Listen in to learn how today's healthcare marketers are turning better measurement into better patient growth. RELATED RESOURCES Connect with Kassie - https://www.linkedin.com/in/ churchillk/ Optimizing for AI search: A new era in healthcare marketing - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ optimizing-for-ai-search-a- new-era-in-healthcare- marketing/ What is a patient journey? Examples to grow your practice - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ what-is-a-patient-journey- grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-full-funnel- marketing-strategy/ Building a privacy-safe engine for patient growth - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ health-system-privacy-safe- measurement-framework-case- study/

  ListenShow Notes
• 

  Episode #218

  #218 - CTV Isn't Just a Branding Channel Anymore

  Aug 4, 202617 min

  Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why Connected TV has evolved from a branding tactic into one of healthcare marketing's most effective demand generation channels. Drawing from real client campaigns, Ruchi shares how healthcare organizations can overcome market saturation, expand their audience before patients start searching, and turn CTV into an evergreen driver of patient growth. You'll learn: Why bottom-funnel marketing eventually reaches a growth ceiling How CTV creates demand that improves downstream conversions The KPIs that prove CTV is driving business results How to optimize CTV with audience, creative, and cross-channel testing If you want to build a more sustainable patient acquisition strategy instead of simply spending more on existing channels, this is an episode you won't want to miss. RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ expanding-channel-media-mix- strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-full-funnel- marketing-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-full-funnel- marketing-strategy/ Performance Creative: The Key to Paid Media Success - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ performance-creative-the-key- to-paid-media-success/

  ListenShow Notes
• 

  Episode #217

  #217 - Speed to Lead Wins More Patients

  Jul 28, 202616 min

  Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why patient acquisition depends on more than great campaigns. Drawing on her experience supporting multi-location dental organizations, Ana shares how speed to lead, operational readiness, AI-powered engagement, and authentic branding help practices turn more inquiries into booked appointments. You'll learn: Why responding within 30 seconds can dramatically improve appointment bookings Why marketing and operations must work together to drive patient growth Why show rates matter more than lead volume when measuring marketing success What to validate before scaling a winning campaign across locations If you want your marketing to convert more patients instead of simply generating more leads, hit play on this episode. RELATED RESOURCES Connect with Ana - https://www.linkedin.com/in/ ana-doran-ab5b53185/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-marketing- operations-alignment/ Is Your Organization Actually Ready for Marketing? - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ what-is-a-patient-journey- grow-your-practice/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-full-funnel- marketing-strategy/

  ListenShow Notes
• 

  Episode #216

  #216 - Patient Acquisition Starts With Operations

  Jul 21, 202626 min

  Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and Fractional CMO, to explore why patient acquisition depends on far more than great marketing. Colleen shares how the fastest-growing healthcare organizations align marketing, operations, finance, and providers to turn patient demand into measurable business growth, instead of losing patients somewhere between the click and the appointment. You'll walk away with: Why patient acquisition depends on operational readiness, not just marketing spend How to measure marketing using completed visits, revenue, and EBITDA instead of vanity metrics Why referrals and direct-to-patient marketing should work together across one patient journey A practical framework for scaling campaigns across multiple locations without creating operational bottlenecks If you want to prove marketing's impact beyond leads and build a stronger healthcare growth engine, this is the episode to queue up next. RELATED RESOURCES Connect with Colleen - https://www.linkedin.com/in/ colleen-mulder-94717310/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-marketing- operations-alignment/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www. cardinaldigitalmarketing.com/ capacity-driven-marketing- media-investment-strategy/ Is Your Organization Actually Ready for Marketing? - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ what-is-a-patient-journey- grow-your-practice/

  ListenShow Notes
• 

  Episode #215

  #215 - Patient Trust Starts With Cutting Red Tape

  Jul 14, 202629 min

  Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and Chief Partnership Officer at patient.com , to discuss why one of healthcare's biggest challenges isn't clinical quality, it's administrative friction. Pete shares how confusing benefits, repeat paperwork, and fragmented digital experiences create real barriers to care, and why trusted, AI-powered navigation will define the next era of healthcare marketing. In this episode you'll learn: Why patient trust has become a key driver of healthcare growth How administrative friction hurts both patient experience and provider performance What patients actually fear about AI recommendations in healthcare Practical ways healthcare marketers can build stronger, long-term patient relationships If you're looking to better understand how patient trust and administrative friction are shaping the future of healthcare marketing, this episode is worth a listen. RELATED RESOURCES Connect with Pete - https://www.linkedin.com/in/ petedeutschman/ What is a Patient Journey? Examples to Grow Your Practice - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ what-is-a-patient-journey- grow-your-practice/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-marketing-trends- 2026/ Harnessing the Power of AI Marketing for Healthcare - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ harnessing-ai-marketing-for- healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www. cardinaldigitalmarketing.com/ healthcare-resources/blog/ healthcare-full-funnel- marketing-strategy/

  ListenShow Notes

Recent guests on Ignite: Healthcare Marketing Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.