Episode #179
Ep 179 From Best Kept Secret to Visible Brand: PR, Podcasts, and Backlinks with Lydia Bagarozza from Visibility on Purpose
What if building your visibility didn’t mean constantly creating content for social media? In this episode, I’m talking with Lydia Bagarozza , co-founder of Visibility on Purpose , a PR strategy and consulting studio helping small business owners, founders, and emerging CPG brands get featured in the media without traditional agency prices. Lydia has generated 4,000+ press features throughout her PR career. And this conversation is about so much more than getting your name in a magazine. We’re talking about building visibility that lasts. Lydia explains why PR and earned media can be such a powerful long-term strategy, how backlinks from media features can support SEO, why podcasts can build credibility and relationships, and why strategic, consistent pitching can create momentum over time. We also talk about why authors can benefit from podcast tours—and how being a guest on the right shows can help you build awareness around a book while creating genuine connections along the way. Why PR can be more valuable for long-term brand growth than relying solely on social media What earned media is and why it builds credibility How backlinks can support your SEO Why podcasts and editorial features are powerful visibility tools How to create a strategic pitch instead of simply pitching yourself everywhere How to leverage timely events and trends to make your story newsworthy Why consistency matters when it comes to PR How media features can create social proof and credibility Why relationships are such an important part of visibility Why podcast tours can be especially valuable for authors How to use PR to create a visibility strategy that continues working for you As Lydia and I talked about visibility, I kept thinking about something that applies to From Selfless to Self-Love too: What are you building that can continue to work for you after you've stopped actively promoting it? That’s part of what I love about creating a book. From Selfless to Self-Love isn’t just something I’m launching. It’s a resource I hope will continue finding the people who need it long after the initial launch. And the conversations I’m having around the book—like this one—become part of that visibility too. Because sometimes visibility isn’t about shouting louder. It’s about creating more places for the right people to discover you. And just like the message of From Selfless to Self-Love , you don’t have to do visibility the way everyone else tells you to. You get to discover what works for you . From Selfless to Self-Love is now available for pre-sale !By becoming a Founding Listener , you're pre-purchasing the audiobook and joining me on the journey as I bring it to life. You'll get access to your own Teachery account, where you'll find each chapter as I complete them—including the two introduction chapters that are already available. If you’re ready to move from putting yourself last to choosing yourself, I’d love to have you join me. Founding Listener Audiobook Pre-Sale Not ready to pre-purchase yet? Join the From Selfless to Self-Love Waitlist to hear about the full audiobook release and future updates. Website ️ I'm Speaking... with Elizabeth West Podcast From Selfless to Self-Love Waitlist Newsletter Instagram Founding Listener Audiobook Pre-Sale If you enjoyed this episode, subscribe, leave a review, and share it with someone who could use the reminder that meaningful marketing—and meaningful relationships—begin with authenticity. I appreciate you more than you know. Elizabeth
