
Impact People
The Case for Culture and Creativity in Impact
<p>There is stubborn misconception that the cultural and creative sector represent riskier, less interesting investments. Nevertheless, in the EU, the two sectors combined currently account for 5% of its GDP and represents 8.7 million jobs, with this ratio expected to expand even more in coming years.</p><p>The potential for impact, in particular, is immense. We sat down with Javier Arias, Director of Business Creation at EIT Culture & Creativity. They are supporting impact-minded start-ups and scale-ups throughout Europe and helping them connect with investors. We are joined by Johannes Söderstrom of Vreal and Cynthia Asije of Adirelounge - two en...

