Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

Imperfect Marketing is a business podcast hosted by Kendra Corman, with 356 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kendra Corman hosts Imperfect Marketing, a business show with 356 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #356

  The One-Person Marketing Team Survival Guide

  Aug 13, 202614 min

  Send us Fan Mail Have you ever looked up and realized it's been weeks, or even months, since you last posted? You're not alone. Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and trying to do everything themselves. Unfortunately, when your audience stops seeing you, they may assume your business has disappeared too. In this episode of Imperfect Marketing , Kendra Corman shares a personal story about the time she unintentionally went completely dark and nearly lost business opportunities because people assumed she had closed her business. She explains why consistent visibility matters more than constant content and offers a practical framework for marketing that works in real life, especially when you're a team of one. You'll discover how to simplify your marketing, stop chasing every platform, and create a sustainable plan that keeps your business visible without leading to burnout. In this episode, you'll learn: Why disappearing from your marketing can quietly cost you business The hidden pressure of being a one person marketing team How to choose one primary marketing channel and use it effectively Why batching content can save time and reduce stress How to build a minimum viable marketing routine you can maintain Smart ways to use AI to support your marketing while keeping your authentic voice Three simple action steps to help you stay consistently visible If you've ever felt overwhelmed trying to keep up with marketing, this episode will help you focus on what truly matters so you can show up consistently and confidently. Connect with Kendra Corman If this episode resonated with you, subscribe to the podcast, leave a review, and share it with another entrepreneur who could use a reminder that sustainable marketing always beats burnout. Learn more about Kendra and her marketing resources at her website , and connect with her on LinkedIn for more practical marketing strategies. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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  Episode #354

  How Do You Stop Charging Hourly and Price for Value Instead?

  Aug 6, 202623 min

  Send us Fan Mail Are you charging for your time instead of your expertise? Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your business back, leading to burnout, resentment, and an income ceiling. In this episode of Imperfect Marketing , Kendra Corman sits down with Joel Miller, co-founder of SkyFloor, to discuss how businesses can shift from selling hours to selling outcomes. Joel shares the lessons he and his twin brother learned while building their agency, including the mistakes they made with pricing, how they transitioned to value-based pricing, and why positioning is the foundation of premium pricing. They also dive into the role AI plays in today's service businesses. Rather than replacing expertise, Joel explains how AI can become a powerful collaborative tool that helps professionals deliver better results more efficiently, while reinforcing the importance of human experience, strategic thinking, and client trust. In this episode, you'll learn: Why hourly pricing often creates burnout and limits business growth. How to determine the true value of your services. The importance of asking better questions during discovery calls. How positioning influences pricing more than most business owners realize. Why raising your prices can temporarily reduce leads, and why that's often a good sign. How AI can enhance your work without diminishing your value. The mindset shifts needed to confidently charge premium prices. About Joel Miller Joel Miller is the co-founder of SkyFloor, a digital strategy and web agency he has built alongside his twin brother for more than 17 years. Joel helps businesses clarify their positioning, develop effective digital strategies, and create websites that focus on measurable business outcomes. Connect with Joel Website: https://www.theskyfloor.com/ LinkedIn: https://www.linkedin.com/in/joelelliottmiller/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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  Episode #354

  Where Are Your Best Clients Actually Making Buying Decisions?

  Jul 30, 202626 min

  Send us Fan Mail Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place. In this episode of Imperfect Marketing , Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question: Where are my best clients making buying decisions? Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain. Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out. In this episode, you'll learn: Why you don't need to be on every social media platform How to determine where your ideal clients actually make purchasing decisions The importance of consistency over constant expansion How to know when a platform is worth investing your time in Why your current clients are your best source of marketing research Practical ways to build a marketing routine that supports your business instead of taking it over Ali also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted. If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately. Connect with Ali Raymer LinkedIn : linkedin.com/in/alipicturethistravel Website: www.peaceandpearltravel.com If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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  Episode #353

  Why Your Messaging Isn't Working (And It's Probably Not the Words)

  Jul 23, 202626 min

  Send us Fan Mail Have you ever felt like people just don't "get" what your business does? You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people. In this episode of Imperfect Marketing , Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need. Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you. Together, Kendra and Katie discuss: • Why messaging problems usually start long before copywriting begins. • The connection between your offer, audience, positioning, and messaging. • How storytelling creates clarity and trust in B2B marketing. • Why AI is only as good as the context you provide. • How to differentiate your business, even in crowded industries. • Why understanding your buyer is the most valuable marketing skill you can develop. • Katie's biggest marketing lesson after more than 20 years in the industry. Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve. About Katie Turner Katie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients. Connect with Katie: Website : https://kateturnermarketing.com/ LinkedIn: https://www.linkedin.com/in/kateturnermarketing/ If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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  Episode #352

  Clips Are the Content | The Mindset Shift Every Podcaster Needs

  Jul 16, 202612 min

  Send us Fan Mail For years, podcasters have treated clips as marketing. Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation. But what if that's no longer how audiences consume content? In this episode of Imperfect Marketing, Kendra shares a story that completely changed her perspective on podcasting and content creation. After hearing a fellow podcast host describe being recognized for his clips rather than his actual podcast episodes, Kendra realized something important: for many people, the clip is the show. Today's audiences are discovering creators through TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video. Many will never listen to a full episode, yet they still become part of your audience through short-form content. That realization raises an important question: If clips are often someone's first and only experience with your content, why are so many creators treating them as an afterthought? In this episode, Kendra explores: Why podcast clips have evolved from promotional assets into primary content The mindset shift every podcaster and content creator needs to make Why "finding clips in editing" isn't a reliable content strategy How to identify your strongest clip moments before you hit record Creating hooks that capture attention and stop the scroll Using intentional clip cues during recording Building self-contained ideas that work both inside and outside the full episode How short-form content is becoming the new discovery engine for podcasts Whether you're creating podcasts, videos, webinars, or social media content, this episode will help you rethink how your audience discovers and consumes what you create. Connect with Kendra What makes you stop scrolling and watch a podcast clip? Kendra would love to hear your thoughts. Connect with her on LinkedIn or send her a message and share what grabs your attention when you're consuming content online. If you found this episode helpful, share it with another podcaster, marketer, or business owner who is looking to get more value from their content. Remember: the clips aren't just marketing anymore. They're the content. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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