In Clear Focus

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

In Clear Focus is a business podcast hosted by Bigeye, with 200 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Bigeye hosts In Clear Focus, a business show with 200 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  In Clear Focus: EFFECTIVE: How To Do Great Work in a Fast-Changing World with Melissa Swift

  Aug 18, 202630 minS24

  IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of " Effective: How to Do Great Work in a Fast-Changing World, " explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top performers. Melissa shares actionable strategies to navigate complex interdependence, manage AI anxiety, and build team effectiveness. Learn why hope is a vital leadership skill in a fast-changing world.

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  Episode #4

  In Clear Focus: What Do You Really Stand For? with Paul Ingram

  Aug 11, 202631 minS24

  IN CLEAR FOCUS: Columbia Business School professor Paul Ingram explains why shared values are the most powerful force in authentic brand-consumer relationships. Drawing from his book, " What Do You Really Stand For? ", Paul reveals how to uncover core values, apply value homophily for consumer segmentation, and the benefits of aligning internal culture with external messaging. Learn practical frameworks to build strong, resilient brands rooted in genuine human connection and intrinsic motivation.

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  Episode #3

  In Clear Focus: Authentic Marketing with Visha Kudhail

  Aug 4, 202632 minS24

  IN CLEAR FOCUS: Visha Kudhail is the author of our featured book for August: " Authentic Marketing ." In this episode, Visha explains why authenticity should be an always-on operating model, not a social media trend. As AI content floods feeds, consumers crave genuine connection. Discover how to move past vanity metrics, turn data into real human insight, and embrace brand flaws. Hear how authentic marketing builds measurable competitive advantage and lasting trust in an era of digital fatigue.

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  Episode #2

  In Clear Focus: Untapping Innovation with Sally Kemkers

  Jul 28, 202631 minS24

  IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&D and marketing. Discussing her new book, "Untapping Innovation," we discover how to drive human-led innovation using The Hero's Journey, uncover hidden habits, and write product stories that align cross-functional teams. Sally also explains how semiotics can help design future-focused products that truly resonate with consumers.

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  In Clear Focus

  In Clear Focus Special Episode: The American Mom in 2026

  Jul 22, 202625 minS24

  IN CLEAR FOCUS: Bigeye's strategy intern Hannah Rugar shares insights on the American Mom in 2026 from our report, The Trusted Voice Economy. Discover who holds household purchasing authority, why 71% of consumers trust peer creators over brand ads, and how nano-creators drive real engagement. We also hear how moms use AI to reduce mental load, and explore how zero-transaction partnerships and authentic community connections can help consumer brands earn lasting trust in 2026.

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Recent guests on In Clear Focus. Study who booked and why before you pitch.

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