In-House Insights

As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry.Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house. In-House Insights is your go-to resource for in-house. Follow our podcast so you don't miss an episode, and follow us on LinkedIn for bonus content.

In-House Insights is a business podcast hosted by Abby Blackmore, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Abby Blackmore hosts In-House Insights, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #13

  Is AI Slop Ruining Your Team’s Strategic Advantage? | In-House Insights

  Aug 17, 202620 minS1

  In-house leaders often get trapped inside their own four walls, fighting the battle of proving value beyond mere cost-savings while navigating AI noise. In this episode of In-House Insights Moves & News , hosts Abby and Chris discuss how category-leading brands like 7-Eleven, Treasury Wine Estates, and Guzman y Gomez build world-class internal capabilities, the reality of AI adoption for leaders, and why human-led curation is more critical than ever in an era of generic LinkedIn content. Key Takeaways: The IHAC Summit Preview: Why the shift from cost savings to competitive advantage is reshaping internal agency models. Building From the Ground Up: Lessons from 7-Eleven's new in-house agency, The Corner Shop, on scaling internal capability and culture. Practical AI vs. AI Slop: How creative leaders are using AI to reclaim time without losing human connection or brand voice. Measuring What Matters: Previewing the high-stakes debate on internal agency measurement featuring top industry leaders. Follow us on LinkedIn for bonus content. #CreativeOperations #InHouseAgency #MarketingStrategy

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  Episode #12

  Alex Concannon: Why AI-Powered Creative Beats Big Budgets | In-House Insights

  Jul 27, 202635 minS1

  Most in-house media models struggle to keep pace with modern tech environments. Traditional loops of briefs, plans, and revisions slow momentum down, leaving performance teams trapped in black-box platforms and outdated workflows. In this episode, Alex Concannon (VP of Global Marketing at Deputy) reveals how he is rebuilding in-house marketing from the ground up using lean, AI-integrated models. From running an AI-generated radio test to shipping 40 videos and 400 social assets in 60 days, Alex shares a practical blueprint for scaling speed and output without ballooning overhead. Key takeaways: The Evolving Talent Stack: Why performance platforms mean you should hire creative copywriters over traditional media buyers. De-Risking Channel Testing: How using AI voice agents enabled a low-cost, top-of-funnel radio experiment before investing heavy capital. Speed over Perfection: Why shipping high volumes of varied, good creative beats banking everything on a single Cannes Lion idea. Executive Efficiency: How a simple, automated daily digest agent can save senior leaders two hours every morning. Subscribe now so you don't miss an ep! #MarketingPodcast #InHouseAgency #AIinBusiness #AI #AITrends

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  Episode #11

  US Tour Recap: Global In-House Agency Trends | In-House Insights

  Jul 20, 202627 minS1

  In this recap, hosts Abby Blackmore and Chris Maxwell dive into their key takeaways from their recent US tour, attending the Henry Stewart Creative Operations conference in New York and the ANA conference in California. They share exclusive insights from global creative leaders at NASA, GSK, Target, and Liquid Death, breaking down how the world's most sophisticated internal agencies are transitioning from pure production studios into high-value growth partners. What you'll learn: The Shift from Savings to Growth: Why only 9% of mature in-house agencies now prioritise cost savings, and how to successfully report on brand value, agility, and innovation. AI Orchestration vs. Tool Fatigue: The operational reality of AI, why optimising individual tasks creates workflow bottlenecks, and how to build a unified system hub. Making the Implicit Explicit: Lessons from Target on how to map your internal processes, establish strict brand governance, and properly market your team’s value to stakeholders. Mitigating Creative Risk: Real-world lessons on managing AI governance, IP risk, and false advertising when using generative tools for consumer-facing copy. Ready to elevate your internal agency's strategy? Hit subscribe for more global industry insights. #marketingpodcast #inhouseagency #creative #australian

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  Episode #10

  Ivan Pols: Why Ad Agencies are Boxed in From Real Innovation | In-House Insights

  Jun 29, 202624 minS1

  Too many creative leaders are confined to a silo, disconnected from broader business strategy and structural operations. This lack of integration limits your organisational impact and prevents your company from building a true culture of cross-functional innovation. Ivan Pols, Chief Creative Officer at what3words, and former Global Creative Director at Ogilvy and Adam & Eve, joins us to share his journey from traditional advertising to driving creativity inside a fast-growing tech company. Ivan reveals how shifting away from the traditional agency model allowed him to apply creative problem-solving to complex business operations, showing what happens when creativity gets a seat at the executive board. Breaking the Studio Box: Why true creative leaders need to see themselves as business partners, not just heads of a creative studio. The Client Influence: How the willingness of a marketing leader to invest and scale work dictates impact far more than the agency itself. Cross-Functional Creativity: Practical ways to expand creative thinking into unexpected departments like finance and operations. The In-House Advantage: How inside access allows creatives to solve fundamental business challenges rather than just making ads. Follow us on LinkedIn for more content. #marketingpodcast #creativeops #creativity #businessstrategy

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  Episode #10

  Ivan Pols: Why Ad Agencies are Boxed in From Real Innovation | In-House Insights

  Jun 29, 202624 minS1

  <p>Too many creative leaders are confined to a silo, disconnected from broader business strategy and structural operations. This lack of integration limits your organisational impact and prevents your company from building a true culture of cross-functional innovation.</p><p><br></p><p>Ivan Pols, Chief Creative Officer at what3words, and former Global Creative Director at Ogilvy and Adam & Eve, joins us to share his journey from traditional advertising to driving creativity inside a fast-growing tech company.</p><p><br></p><p>Ivan reveals how shifting away from the traditional agency model allowed him to apply creative problem-solving to...

  ListenShow Notes

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