
In The Mix with Marvin Joles
Bill Elverman Reveals Secrets to Thriving in Construction Marketing Ep. #49
Bill Elverman, Director of Marketing for Komatsu North America, discusses his move from agency life ahead of CONEXPO and what he's learned through groups like NAPA. The conversation explores workforce shortages, the power of human stories to attract talent, Komatsu's culture and North American growth, dealer–OEM–contractor accountability, the return of experiential marketing, practical uses for AI, and the growing influence of long-form podcasting. ️ Connect with Bill LinkedIn: https://www.linkedin.com/in/bill-elverman-7626825/ Instagram: https://www.instagram.com/dirtwork79/ Connect with Marvin Website: https://inthemixmj.com Instagram: https://www.instagram.com/marvinjoles/ ️ In The Mix Instagram: https://www.instagram.com/inthemixmj/ ▶️ YouTube: https://www.youtube.com/@inthemixmj TikTok: https://www.tiktok.com/@marvinjoles LinkedIn: https://www.linkedin.com/in/marvin-joles-4b1b73130/ Sponsors 1-800 Stencil Products 1-800-783-6245 https://1800stencil.com/ Bensink https://bensinkrotarybroom.com/ Moasure https://moasu.re/Marvin Save $20 ️ 1800Stencil / RAE Products https://rae-products.com/ Brunt Workwear www.BruntWorkwear.com ️ Promo Code: MJOLES10 Save $10 on new orders of $60 or more at checkout. Jobber https://go.getjobber.com/Marvinjoles Free 14-Day Trial + 20% off Jobber for 6 months. 1st Phorm http://1stphorm.com/inthemix Free shipping on orders over $75. Portable Lighting Solutions https://portablelightingsolutions.net/ KM International https://www.kminternational.com/ ️ Cemen Tech https://cementech.com/ Bulk Source https://bulksource.com/ TruTec – AI Paving Takeoffs https://trutec.ai/ Dream On 3 https://dreamon3.org/ Visit In The Mix Online https://inthemixmj.com ️ About In The Mix The In The Mix podcast highlights the entire asphalt industry, the people who comprise it, and the organizations that make it up. We also talk about the Dirt World, construction, entrepreneurship, other trades, and share great stories with great guests. When it comes to the world of asphalt, we cover asphalt paving, sealcoating, crack sealing, asphalt patching, asphalt milling, hot-mix asphalt design, and line striping for residential and commercial customers. We also discuss staying motivated, navigating the challenges of owning your own business, working in the asphalt trade, and stories from our industry and beyond. #AsphaltPaving #Blacktop #Asphalt #Sealcoating #Construction #HeavyEquipment #Dirtworld #Linestriping © Marvin Joles, LLC, 2026. All rights reserved.

