In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

In the Pit with Cody Schneider | Marketing | Growth | Startups is a business podcast hosted by Cody Schneider, with 65 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cody Schneider hosts In the Pit with Cody Schneider | Marketing | Growth | Startups, a business show with 65 episodes published.

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  Episode #65

  Why Memes Beat Rage Bait for Real Revenue Growth

  Apr 14, 202650 minS0

  <p>Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.</p><p>Rage bait is everywhere. It gets views. It gets engagement. But it doesn’t build trust — and it definitely doesn’t drive real revenue in B2B.</p><p>In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale...

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  Episode #64

  You Should Only Focus on Increasing Branded Search Volume in 2026

  Dec 29, 20254 minS0

  <p>Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.</p><p>In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise.</p><p>But here’s the deeper shift: organic social is hard to measure… unless you track the right...

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  Episode #63

  Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions

  Dec 22, 202544 minS0

  <p>If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.</p><p>In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don’t reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren’t mentioned in any of them.</p><p>Shawn breaks down why observabilit...

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  Episode #62

  Ranking Your New Startup Domain for Your Brand Name

  Dec 11, 20257 minS0

  <p>Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.</p><p>In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.</p><p><br>If you're launching anything new, this is the tactical blueprint you wish you had earlie...

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  Episode #61

  Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products

  Nov 20, 202547 minS0

  <p>There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real.</p><p>In this episode, we chat with Jacob Klug, founder of the agency Creme, which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue, not a tool issue—and he breaks down the exact process his team uses to ship full platform-level apps in two-week sprints.</p><p>We dig into how to scope a...

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