
Episode #178
Connecting Frontline Employees: Turning Communication Gaps into Competitive Advantage
<p><b>What if your biggest workforce segment is the least connected?</b> In this episode, Toby Mildon speaks with Peter Durkin, CMO at Blink, about the hidden risks of overlooking frontline employees—and how organisations can turn connection into a strategic advantage.</p><p>They explore why traditional communication tools fail deskless workers and why solving this challenge requires more than just new technology. Peter introduces the concept of a “frontline connection methodology” and explains how organisations can move beyond surface-level fixes to drive meaningful engagement, productivity, and inclusion.</p><p><b>Key takeaways:</b></p> Why 80% of the workfor...






