Indie Board Session

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTMproductpricingexit strategybusiness modeletc.It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Indie Board Session is a business podcast hosted by Unknown Host, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Indie Board Session, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  SaaSpocalypse 3: The Unfair Advantage in AI Search with Baptiste Jamin of Crisp

  Jul 2, 202658 minS2

  <p>What if the winners of AI search were mostly decided ten years ago?</p><p><br></p><p>Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed.</p><p><br></p><p>The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter.</p><p><...

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  Episode #1

  SaaSpocalypse 3: The Unfair Advantage in AI Search with Baptiste Jamin of Crisp

  Jul 2, 202658 minS2

  What if the winners of AI search were mostly decided ten years ago? Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed. The SaaSpocalypse is now, and Baptiste is navigating it from an unusual position: profitable, bootstrapped, and suddenly holding an unfair advantage he built before anyone knew it would matter. Baptiste shares why traffic from ChatGPT converts better than Google, why LLMs recommend brands they already know, and why 90% of failed AI support deployments trace back to bad documentation, not bad AI. He also opens up about turning down an acquisition offer last year and rebuilding the company as if starting from scratch. In this episode: The customer ChatGPT talked out of buying more than they needed and why that's good for Crisp Why a 10-year-old brand beats perfect SEO in AI search, and the tricks that still work on LLMs Why Crisp refuses to price per-resolution, and how charging $1 per closed ticket trains an AI to end conversations instead of helping customers and converting them into recurring revenue The 88% problem: how agent accuracy compounds across steps, and why Crisp trains its own models to reach 99% Hugo: why giving the AI its own name and brand dodged the "Bard effect" and positioned Hugo to bring in 40% of new customers on its own The 300 code-style rules Baptiste wrote with GPT-3.5 in 2023: vibe coding before it had a name Why firing developers for AI is a mistake: engineers aren't coders, and AI slop is real The time Claude Opus rickrolled a customer: a real production hallucination story "If you can do a feature just by prompting, your competitor is going to do it as well." This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. Connect with Baptiste: https://crisp.chat https://www.linkedin.com/in/baptistejamin/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ https://x.com/2pasc Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 Hosted on Ausha. See ausha.co/privacy-policy for more information.

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  Indie Board Session

  SaaSpocalypse 2: Jason Cohen of WP Engine on Why Your Weaknesses Are Your Strategy

  May 19, 202658 minS0

  <p>Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature.</p><p><br></p><p>The conversation covers:</p><p>Maximum MRR: The mathematical growth ceiling every SaaS business is silently approaching, how to calculate yours, and what actually moves the number</p><p>How WP Engine defined its value: not through features, but by picking 2–3 things to win on, choosing we...

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  Indie Board Session

  SaaSpocalypse 2: Jason Cohen of WP Engine on Why Your Weaknesses Are Your Strategy

  May 19, 202658 min

  Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature. The conversation covers: Maximum MRR: The mathematical growth ceiling every SaaS business is silently approaching, how to calculate yours, and what actually moves the number How WP Engine defined its value: not through features, but by picking 2–3 things to win on, choosing weaknesses that feed their strengths, and making a promise customers could hold them to AI urgency vs. chaos: why Jason uses Claude Code daily but isn’t too impressed by it ICP as strategy: why obsessing over your ideal customer profile isn't just a marketing exercise, it's the way to make every decision The data moat myth: why Jason’s 2024 prediction that incumbents would win on data turned out to be mostly wrong What AI does to the craft of building: an honest account of productivity gains, context-switching drain, and the complex feelings of witnessing the end of a human craft Hidden Multipliers: Jason's forthcoming book for bootstrap SaaS founders with $2M ARR whose growth has stalled. Preorder at hiddenmultipliers.com This episode is part of SaaSpocalypse, a mini-series from Indie Board Session where Pascal talks to founders about surviving on the front lines of the AI transition. About Indie Board Session: Not every indie founder has access to a board of advisors. Indie Board Session exists to change that. Host Pascal Levy-Garboua brings together experienced operators to give SaaS founders the strategic clarity usually reserved for funded companies. Indie Board Session is produced by Noosa Labs, a buyer of profitable SaaS businesses worldwide. Connect with Jason: https://preorder.hiddenmultipliers.com/ https://longform.asmartbear.com/ Connect with Pascal: https://www.linkedin.com/in/pascallevygarboua/ https://noosalabs.com/ Follow Indie Board Session: https://www.youtube.com/@Pascal_Levy-Garboua https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 https://podcasts.apple.com/us/podcast/indie-board-session/id1802087911 Hosted on Ausha. See ausha.co/privacy-policy for more information.

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  Indie Board Session

  SaaSpocalypse 1: Embrace the Chaos with Robert Ludwig of Perspective

  Apr 16, 202657 minS0

  <p>What if being stable is now your biggest liability?</p><p><br></p><p>Robert Ludwig, Co-Founder and COO of Perspective (a bootstrapped, $10M+ ARR performance marketing software company with 7.5k customers) sits down with Pascal Levy-Garboua to talk about what it really means to transform a SaaS business in the age of AI.</p><p><br></p><p>The SaaSpocalypse is now, and this conversation doesn't soften the blow.</p><p><br></p><p>Robert shares how Perspective went from design-first to AI-first, why software as a service is over, and how service as software is taking its...

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