
Industry Voices
The Playbook Behind Celebrity & Creator-Founded Brands: What Really Works - Scott Van den Berg
<p>In this episode, Gemma Monclus talks with Scott Van den Berg, founder of HotStart VC, whose team has worked on over 55 celebrity and creator-founded brands, including Feastables with MrBeast and The Honest Company with Jessica Alba.</p><p>They unpack:</p><p>How HotStart evaluates celebrity and creator-led brands</p><p>Why some, like Skims and Fenty, endure while others fade</p><p>The importance of celebrity–product fit, storytelling, and community</p><p>What it takes for a celebrity to be more than just a face on the packaging</p><p>If you’re curious about what makes celebrity...

